Product Development
Abstract
This paper will discuss the generic product development process. The product development process represents the basic sequence of steps or activities that a firm employs to conceive, design, and bring a product to market (Jacobs & Chase, 2011). The process consists of six phases. Many of the phases involve intellectual activities rather than physical activities. Many firms use the generic product development process but others have more defined and precise process geared towards their functions and products.
The product development process is essential to all business. Product development is the process of designing, creating, and marketing an idea or project. The process goes through a continuous sequence of stages that should be completed in order for the project to be a success. Some firms define and follow precise and detailed development process, while others have no idea what their processes are. The textbook describes a generic product development process that consists of six phases. The six phases are planning, concept development, system-level design, detail design, testing and refinement, and production ramp-up.
The process begins with a planning phase. This phase is often referred to as “phase zero”. It is called phase zero because it precedes the project approval and launches the actual product development process. The planning phase begins with the corporate strategy and includes the assessment of technology developments and market objectives. The main output of the planning phase is the project’s mission statement. This is essential because it outlines the target market of the product, business goals, key assumptions and constraint of the project.
The mission statement is the key concept in beginning the first phase of the product development process-concept development. The textbook defines a concept as being a description of the form, function, and
This paper will discuss the generic product development process. The product development process represents the basic sequence of steps or activities that a firm employs to conceive, design, and bring a product to market (Jacobs & Chase, 2011). The process consists of six phases. Many of the phases involve intellectual activities rather than physical activities. Many firms use the generic product development process but others have more defined and precise process geared towards their functions and products.
The product development process is essential to all business. Product development is the process of designing, creating, and marketing an idea or project. The process goes through a continuous sequence of stages that should be completed in order for the project to be a success. Some firms define and follow precise and detailed development process, while others have no idea what their processes are. The textbook describes a generic product development process that consists of six phases. The six phases are planning, concept development, system-level design, detail design, testing and refinement, and production ramp-up.
The process begins with a planning phase. This phase is often referred to as “phase zero”. It is called phase zero because it precedes the project approval and launches the actual product development process. The planning phase begins with the corporate strategy and includes the assessment of technology developments and market objectives. The main output of the planning phase is the project’s mission statement. This is essential because it outlines the target market of the product, business goals, key assumptions and constraint of the project.
The mission statement is the key concept in beginning the first phase of the product development process-concept development. The textbook defines a concept as being a description of the form, function, and