Topics: Robert Cialdini, Regulatory Focus Theory, Audience Pages: 2 (732 words) Published: March 9, 2013
Persuasion Paper
After read the two articles “The Necessary Art of Persuasion” and “Harnessing the Science of Persuasion”, I think I would like to be persuasive in doing a presentation. If I want to be a good persuader and speaker, I should consider the way that let audiences know I will let them learn something from the presentation. In fact, the purpose of most public presentation is to convey valuable information, whether the audience can accept the valuable information is depended on whether the speech is persuasive or not. But today, most of the presentations can’t effectively convey information to convince the audience, because vast majority of presentations become intensive one-way traffic of conveying information to the audience. This kind of presentation is not a communication, and the audience can’t be convinced. So, when giving a presentation, we need to try to convey our information efficiently and don’t make them feel been forced.

On the one hand, according to Conger’s paper, if we want to convince our audiences, we could use the four essential steps to improve the persuasion of our presentations. Firstly, we need to find enough information and knowledge from expertise and relationships to establish the credibility, because people prefer to accept the ideas and experience from past successes. Secondly, an effective persuader should frame goals for common ground. It means persuader needs to indentify shared benefits for audiences. For example, when you did a presentation about applying jobs, you can provide some opportunities of applying jobs for audiences. Thirdly, we also need to provide evidence based on examples, stories, metaphors, analogies and some pictures, even though the credibility and common frame have been established. Because our own ideas and experience can’t prove anything, we need others’ information and vivid words to improve the persuasion. What’s more, I think story is one of the most basic and most important parts of a...
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