Perpetual Mercy Hospital Case
Perpetual mercy hospital | Case Analysis | Davenport University | | Prameela Dibba | 11/16/2010 |
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Problem Identification
With the creation of Downtown Health Clinic, Perpetual Mercy Hospital believed a bigger base for referrals and expansion would be on the horizon. The DHC was supposed to be a great project which would help Perpetual Mercy Hospital with its patient base. It would increase the amount of referrals, the amount of patients; opening up many more business opportunities. “This clinic is supposed to become self-supporting after three years of its opening (Perpetual Mercy Hospital, 2010).” Unfortunately, due to surprising news, this horizon may seem farfetched. According to the assistant administrator …show more content…
These different sectors make health care use business and marketing models to enhance their practices by attracting different patients and competing with other practices.
One innovation includes the presence of HMOs and PPOs. Health maintenance organizations (HMOs) and preferred provider organizations (PPOs) are two types of preventive health programs. The HMOs are aimed at increasing preventive health care by providing medical services as needed for a fixed monthly charge reducing the lead time of hospital in patients and medical bills. PPOs create mutual legal relationships between health care providers and large employers’ organizations. These relationships offer subsidies for using preferred providers instead of binding patients to specific …show more content…
There are a lot of different ways in which it can compete with the rival clinic and win. Developing a liaison with surrounding business to treat their employees is a great way to ensure an apt patient load. This is a good marketing strategy because it can cause for a greater referral base if the business are pleased with the services of DHC. DHC should start special promotions and rates to attract new customers. Decreasing the wait time in the waiting room is such a great way to keep patients and create more referrals. People hate waiting in waiting rooms for hours. The quicker they are seen, the happier they are. Hiring physicians who have a polite and pleasant demeanor is another key strategy to keeping patients and expanding the chance for
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Problem Identification
With the creation of Downtown Health Clinic, Perpetual Mercy Hospital believed a bigger base for referrals and expansion would be on the horizon. The DHC was supposed to be a great project which would help Perpetual Mercy Hospital with its patient base. It would increase the amount of referrals, the amount of patients; opening up many more business opportunities. “This clinic is supposed to become self-supporting after three years of its opening (Perpetual Mercy Hospital, 2010).” Unfortunately, due to surprising news, this horizon may seem farfetched. According to the assistant administrator …show more content…
These different sectors make health care use business and marketing models to enhance their practices by attracting different patients and competing with other practices.
One innovation includes the presence of HMOs and PPOs. Health maintenance organizations (HMOs) and preferred provider organizations (PPOs) are two types of preventive health programs. The HMOs are aimed at increasing preventive health care by providing medical services as needed for a fixed monthly charge reducing the lead time of hospital in patients and medical bills. PPOs create mutual legal relationships between health care providers and large employers’ organizations. These relationships offer subsidies for using preferred providers instead of binding patients to specific …show more content…
There are a lot of different ways in which it can compete with the rival clinic and win. Developing a liaison with surrounding business to treat their employees is a great way to ensure an apt patient load. This is a good marketing strategy because it can cause for a greater referral base if the business are pleased with the services of DHC. DHC should start special promotions and rates to attract new customers. Decreasing the wait time in the waiting room is such a great way to keep patients and create more referrals. People hate waiting in waiting rooms for hours. The quicker they are seen, the happier they are. Hiring physicians who have a polite and pleasant demeanor is another key strategy to keeping patients and expanding the chance for