Paul Rand: Modernist Design
Paul Rand, more than any other American designer, is credited with bringing the modernist design movement to America. Over a career that spanned more than six decades, he produced a body of work that included editorial and poster design, illustration, and most famously, logo designs for corporations like ABC, IBM, UPS and Westinghouse.
Rand was born in Brooklyn, New York and attended various New York art schools before beginning his design career as an editorial designer for magazines like Apparel Arts, Esquire, Coronet, and Glass Packer. He had a knowledge of modernist painting, particularly the works of Klee, Kandinsky and the Cubists, and he was able to manipulate visual forms and distill them to a symbolic essence without making them
Rand was born in Brooklyn, New York and attended various New York art schools before beginning his design career as an editorial designer for magazines like Apparel Arts, Esquire, Coronet, and Glass Packer. He had a knowledge of modernist painting, particularly the works of Klee, Kandinsky and the Cubists, and he was able to manipulate visual forms and distill them to a symbolic essence without making them