panera bread

Topics: Fast casual restaurant, Franchise, Franchising Pages: 3 (586 words) Published: October 13, 2013
Panera Bread Co.

What strategic issues and problems does Panera Bread management need to address?

With Panera Bread seeking rapid expansion and greater market share growing will lead to many problems. •Training employees and management
Supplier networks
Regional specific tastes and menus
Real-estate acquisitions
Product creation(Bakery dough)
Franchise owner support
Distribution(Some delivery routes are up to 500 miles)

What is Panera Bread’s strategy? What type of competitive advantage is Panera Bread trying to achieve?

Panera’s goal is to become the leader in the “fast casual” restaurant category. They plan on achieving this by rapid expansion and building brand recognition. The way in which Panera plans on doing this is by emphasizing its artisan made breads and other signature menu items at a fair price. Also Panera offers meal choices that span the three meal categories from breakfast to dinner. Again with these meals they emphasize the healthy choices at a good value. To complete the advantage Panera Bread Co. is seeking they strive for aesthetically pleasing café’s that provide courteous and efficient customer service.

What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation?

Increasing amount of locations
Growing brand recognition
High quality ingredients
Employee satisfaction
Growing food service market
Increasing amount of locations
Harder to maintain company enforced requirements at franchises Extremely competitive market
Weak supply chain
Reliance on few distributors

“Fast casual” dining is a new market
Lots of room to expand
New franchisor investments
Healthy eating is becoming popular
New competition
Perceived high prices
High cost to franchise

What does the data in case Exhibit 7 reveal about Panera Bread’s 3 business segments?

Exhibit 7 shows that the...
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