Organisation Environment

Topics: McDonald's, Environment, Hamburger Pages: 9 (3142 words) Published: April 13, 2011
Table of Contents
1Introduction to organization environment4
2Background of Macdonald4
3Strength and weakness of the company5
4MacDonald specific and general environment6
4.1Specific environment6
4.1.4Strategies partners7
4.2General Environment7
4.2.1Economic conditions7
4.2.2Political / legal conditions7
4.2.3Social culture conditions-society, education level, religion8
4.2.4Demographic condition8
4.2.5Technological Conditions8
4.2.6Global condition8
5The effect of MacDonald in specific and general environment9
5.1Specific Environment9
5.1.2Interest group10
5.2General Environment11
5.2.1Economic Conditions11
5.2.2Political / Legal conditions11
5.2.3Technology Conditions12

Introduction to organization environment
Organization environment refers to the forces that can make an impact. Forces made up opportunities and threats. Opportunities enhance revenue or open markets and threats damage the organization. An organization does not exist in isolation. It works with the overall environment. Manager must have a good understanding of the environment of the organizations function so that it can optimize the performance of the organization. Basically people classified the environment into internal and external environments and external environment is then further divided into general and specific or sometime task environment. Internal environment is the conditions and forces present and at work within an organization such as owners, board of directors, employees and physical work environment. General environment is everything outside an organization’s borders such as economic, legal, political, socio-cultural, international, and technical forces that will affect the organization. Specific environment refer to the factor that is directly relevant to achievement of an organization goal such as the customers, competitors, supplier, regulators and strategies partners. Background of Macdonald

It started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonald’s restaurant in San Bernardino, California. At the initial stage the restaurant sold a variety of foods however after 1948, it only sold hamburgers, milkshakes and French fries. The major revenue came from hamburgers and the franchise start from 1953 onward across the world. Later of 1961, the Hamburger University was opened to give away McDonald’s restaurant Bachelor of Hamburgology degrees to students. Happy Meal was introduced in US in 1979. In 1984, the company became the main sponsor of the Summer Olympics. In 2003, the company launched the ‘I’m lovin’ it’ campaign. In 2006, the chain announced that it will publish nutritional information on its packaging of all its products, for the benefit of the customers. Considering the huge success and brand McDonald’s has become, the food chain is spread across the world in almost all the major cities of the globe. Being economic and user friendly, the success rate of the company cannot be doubted. Strength and weakness of the company

MacDonald’s although small in size, it has a strong global existence as compare to other existing domestic competitor and it also the market leader in the world. Due to the huge global presence, it is readily spread out the risk within the specific countries. The strong location advantages such as visibility, traffic volume and easy accessibility allow a well and stable expansion and growth for the company. It has strong brand recognition and via aggressive market planning, it attracts a lot of youth market and creates a hangout place for people with different ages. Beside that it creates a huge job...

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