Preview

Situational Analysis Of Virgin Australia Holdings Ltd

Best Essays
Open Document
Open Document
1601 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Situational Analysis Of Virgin Australia Holdings Ltd
Virgin Australia Holdings Ltd Situational Analysis

Word Count: 1080

Table of Contents Introduction 3 Strategic business units 4 Situational analysis 5 Internal Environment 5 Product 5 Price 5 Place 5 Promotion 5 People 5 Process 6 Physical Environment 6 External Environment 7 Markets 7 Competitive environment 7 Economic environment 7 Demographic environment 7 Social and cultural environment 7 Political and legal environment 7 Technological environment 8 SWOT Analysis 9 BCG Matrix 10 BCG Paragraph 10 References 11

Introduction

Virgin Holdings Ltd is an expert in the domestic and international travel industry. Previously known as Virgin Blue, and came to the Australian market in year 2000. Virgin is part of Virgin Group consisting of 400 other companies and founded by Richard Branson. At fiscal year end June 2012, flights operated reached 162,817 and 19,468,929 people were carried to 52 destinations. Revenue is $4,175 million with 5,300 employees. Virgin operates globally but domestic operations are the main income stream. Product line for short haul and long haul international flights as well as domestic include saver lite, saver, flexi, premium saver, premium, business saver, business. …show more content…
Virgin’s main competitor is Qantas airlines in all strategic business units, SBUs. BCG matrix finds that Qantas is bigger than Virgin in all SBUs in respect to market share by triple the size. Virgin’s growth rate is approximately equal in difference between international, domestic and tourism with domestic being the highest standing at 5.23%. This report will uncover the situational analysis strictly at a management level with links to marketing theories and concepts.

Situational
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    auditing case study--Virgin Australia
    • 3794 Words
    • 14 Pages

    auditing case study--Virgin Australia

    The first part of this report provides a broad introduction into the business of Virgin Australian by examining its principal sources of revenue, its nature of operating, its competitors, the market share and the regulations affecting its operations. From this, it can be seen that Virgin Australia operates in a very competitive environment and generates revenue by the core business of passenger and cargo transport.…

    • 3794 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Best Essays

    Qantas Understanding Organisations
    • 2790 Words
    • 12 Pages

    Qantas Understanding Organisations

    Qantas is the world’s second oldest airline, founded in the Queensland outback in 1920. The organisation has dominated the Australian aviation industry to now be the largest domestic and international airline, employing approximately 37,500 people within 44 different countries becoming one of Australia’s strongest brands. This report will analyse the company through the three alternative perspectives creating a contemporary perception of how Qantas as an organisation may be viewed. A modernist analysis of Qantas is completed, this shall review various features being; environment, social structure, technology and culture. A symbolic-interpretive analysis is compiled and this shall take the aspects discussed within the modernist analysis providing an evocative angle of perception. A postmodern critique is developed looking at the organisation through the modern day paradigm. Thus through these alternative analysis’s we shall conclude to make recommendations that shall improve Qantas as an organisation.…

    • 2790 Words
    • 12 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Virgin Train Company Background
    • 619 Words
    • 3 Pages

    Virgin Train Company Background

    - Virgin Group is diversified grouping of more than 200 privately held companies. It included Virgin Atlantic Airways, Virgin Holidays, Virgin Rail, Virgin Retail Group, Virgin Direct, Virgin Cola,etc.…

    • 619 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    What Are Virgin Australia's Competitors
    • 97 Words
    • 1 Page

    What Are Virgin Australia's Competitors

    In 2000, the Virgin brand entered the Australian avionics market surprisingly, acquiring genuine rivalry the recreation part of the business sector. Propelling the new brand Virgin Australia in May 2011, and the Game Change program declared by CEO John Borghetti, was a key a portion of repositioning ourselves in the business sector to be Australia's aircraft of decision.…

    • 97 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    United Airlines
    • 934 Words
    • 4 Pages

    United Airlines

    There is no doubt the advent of readily-obtainable pricing and availability for airline travel via the internet has changed competition drastically. Not only are customers able to search and select flight times and destinations from each individual airline’s own website, but they now also have the ability to compare everything regarding the flights from plane types, durations, layovers, connecting flights, additional fees and fares on independent travel booking sites such as Travelocity and Expedia; with multiple carriers listed side by side. For this reason, United Airlines has no choice but to implement a strategy involving their marketing which creates a positive view of the United brand. The textbook defines strategy as “an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage” (Hitt, Ireland & Hoskissin, 2011).…

    • 934 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Virgin Holidays: Company Analysis
    • 3401 Words
    • 11 Pages

    Virgin Holidays: Company Analysis

    Virgin is the most famous brand around the world. The virgin group conceived in the year 1970. Mr. Richard Branson is the owner of the company. Virgin Group has expanded their business in media, transportations, financial services, travel, holidays and mobile. Virgin Group has around 300 companies in nearly 30 countries and they have employed 50,000 people in those. Virgin Group has generated the revenue of 11.5 billion Euros in the year 2009. In this paper we will focus solely on the Virgin Holiday company. It is UK based Holiday Company who offers its products in Australia, Africa, Indian Ocean, Caribbean and Middle and Far East. It aimed at delivering the amazing Holidays experience to all of its customers. It was formed in 1985 after the creation of Virgin Atlantic. It works on the Virgin principles of excellent customer service, best quality and best return…

    • 3401 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Virgin Blue
    • 10452 Words
    • 42 Pages

    Virgin Blue

    The following is an extract from Virgin Blue Airlines’ Annual Report (2007), detailing the New World Carrier strategy currently being adopted by the Virgin Blue Group of airlines.…

    • 10452 Words
    • 42 Pages
    Powerful Essays
    Read More
  • Best Essays

    Qantas strategies Analysis
    • 4518 Words
    • 17 Pages

    Qantas strategies Analysis

    The report has discussesd and appliesd theoretical concepts and principles of strategic management into analyzing the environment context where to Qantas Airways Limited operates.…

    • 4518 Words
    • 17 Pages
    Best Essays
    Read More
  • Powerful Essays

    Richard Branson and the Virgin Group of Companies in 2004
    • 3733 Words
    • 15 Pages

    Richard Branson and the Virgin Group of Companies in 2004

    The underlying case study paper depicts the development, nature and profitability of different business units of the Virgin Group of Companies up to the year of 2004. The companies comprised, strongly differ in size, character and industry, all operating under the umbrella of a single brand „Virgin“ founded, owned and represented by the British Richard Branson.…

    • 3733 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Virgin Atlantic - Strategic Memo
    • 2400 Words
    • 10 Pages

    Virgin Atlantic - Strategic Memo

    With the hopes for an economic upturn still remaining, it is recommended that the Virgin group approach and review, with great urgency, the matters outlined in this memo. Questions have been raised by many noted publications including the Economist and Marketing News regarding the current financial state, brand strength and future of the Virgin group. Many has quipped Mr. Branson and the Virgin group as over-exerting and extending company resources, capabilities and competencies beyond a controllable and unprofitable threshold. Many critics have pointed to Virgin’s brand losing goodwill and compromising core values due to the brand stretching. With over 20 holding companies and 200 operating companies under the Virgin group umbrella, it is due time that we reevaluate each business organization and fully utilize the upcoming year restructure the Virgin brand and gain a new outlook for the millennium.…

    • 2400 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Business Leader Profile
    • 713 Words
    • 3 Pages

    Business Leader Profile

    Due to the success of Virgin Records, Branson began Virgin Airlines. Formed in 1984, it is part owned by Singapore Airlines, and it is the second largest British long haul international airline, and has won many awards for the planes style and state-of-the-art passenger entertainment, including individual touch screen televisions in front of each seat with free music, movies and T.V. programs.…

    • 713 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Virgin Corporate Strategy
    • 1834 Words
    • 8 Pages

    Virgin Corporate Strategy

    The Virgin Group is one of Britain’s biggest and successful empires in the 21st century. The company has successfully incorporated a great number of diverse industries under the Virgin brand. This includes travel, mobile, financial services, leisure, cosmetics, retail, and music businesses. Virgin has been able to dominate the British market and has therefore continued to rapidly expand into other regions such as the United States, Canada and Australia. The enterprise was founded by Sir Richard Branson in 1970 as a simple mail-order record retailer and has grown into one of the most prosperous business empires in the business world.…

    • 1834 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Qantas essay
    • 2120 Words
    • 7 Pages

    Qantas essay

    For the improvement of global marketing performance for a company such as Qantas, a global outlook on the affiliation between market condition, marketing policies and programs and consumer response needs to be developed systematically (Davidson, 1983). The application of internal factors relating to the strategic approach Qantas has applied has developed in an enhancement of its global branding in the international aviation market. Qantas tactically formed a strategic 10-year alliance with Emirates on 31 March 2013 (Passport 2013), to further strengthen its global service across various regions around the world as well as to improve its system coverage. With its international…

    • 2120 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Business report
    • 1465 Words
    • 6 Pages

    Business report

    Virgin Corporation was founded in 1968 by Richard Branson in the United Kingdom. Until 2012, the Virgin Corporation employed almost more than 50,000 people over 50 countries in the world. Global branded revenues of £15bn ($24bn). Virgin Corporation is a transnational private company. In 1970, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays, health to wellness. Virgin Atlantic set up in 1984. The company has become Britain’s second largest carrier serving majority of cities in the world. In 1999. Virgin Atlantic started cooperation with South…

    • 1465 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    Virgin Atlantic Airways Inc.
    • 2575 Words
    • 11 Pages

    Virgin Atlantic Airways Inc.

    The Globalization of Virgin Atlantic contributed to capture the international market and to the improvement of the organization, but still there are some challenges experienced that influence the organization policies and the decision making, they include:…

    • 2575 Words
    • 11 Pages
    Best Essays
    Read More