Observation Of M. Gladwell: The Science Of Shopping

Do you ever wonder why the windows of stores catch your attention and give you that desire to purchase there items? According to the observation of M. Gladwell “The Science of Shopping,” Paco Underhill studies the behavior of shoppers by looking at the recording footage of customers inside the stores. It was proven by researchers that Paco helped increase the income of the retailers by tracking the behavior of shoppers through cameras. By not taking Underhill’s advice would be a mistake on any businesses’ part. People like Underhill are hired to guide a business in the hopes of making them separate from the rest. Everything is eye catching from a successful store location, item placement, where and when an item should be presented to a customer,