New Product Development for Marketing: New Toothbrush Proposal for Oral-B
Module: Information for Marketing.
Title: Investigation of information needs usage and gathering for a specified company.
Word count: 1,998
Contents Page.
Abstract
3
Introduction
4
Knowledge Management
5
Findings & Conclusions
8
References
11
Appendices
12
Abstract.
This report looks into the needs, usage and gathering of information for a new product launch for a company called Oral-B.
The research plan looks at various information sources, as well as forms and processes of collecting data; in order to analyse these and use graphs to give a clear conclusion to the market research.
Oral-B want to launch a new electric toothbrush that incorporates music; by the end of the report, this will go through all problem solving areas of market research (price, product, place, promotion), as well as looking at the external environment and other businesses that may be useful.
By collecting appropriate data, the product launch has a higher rate of success, which will benefit all stakeholders of Oral-B.
This report looks at all of the above and uses primary and secondary data to come to conclusions about the surrounding market of the product. Recommendations are drawn to apply to the decision making and final implementation of the product, and limitations are identified.
Introduction.
Product innovation.
Twice a day we all brush our teeth, and Oral-B have recognised how monotonous this can be; well not any more!
Oral-B, a leading company in the dental care market, is seeking to launch their latest innovation of electric toothbrushes. An electric tooth brush that also incorporates a music player. The ‘iBrush’.
Background problems for design.
“Every year, millions of people experience unnecessary discomfort, distress and even depression because of health problems with their teeth.” (British Health Foundation. 2005). “25% of people are feared to go to the dentist.” (NHS. 2007). Oral-B’s product launch enhances the
Title: Investigation of information needs usage and gathering for a specified company.
Word count: 1,998
Contents Page.
Abstract
3
Introduction
4
Knowledge Management
5
Findings & Conclusions
8
References
11
Appendices
12
Abstract.
This report looks into the needs, usage and gathering of information for a new product launch for a company called Oral-B.
The research plan looks at various information sources, as well as forms and processes of collecting data; in order to analyse these and use graphs to give a clear conclusion to the market research.
Oral-B want to launch a new electric toothbrush that incorporates music; by the end of the report, this will go through all problem solving areas of market research (price, product, place, promotion), as well as looking at the external environment and other businesses that may be useful.
By collecting appropriate data, the product launch has a higher rate of success, which will benefit all stakeholders of Oral-B.
This report looks at all of the above and uses primary and secondary data to come to conclusions about the surrounding market of the product. Recommendations are drawn to apply to the decision making and final implementation of the product, and limitations are identified.
Introduction.
Product innovation.
Twice a day we all brush our teeth, and Oral-B have recognised how monotonous this can be; well not any more!
Oral-B, a leading company in the dental care market, is seeking to launch their latest innovation of electric toothbrushes. An electric tooth brush that also incorporates a music player. The ‘iBrush’.
Background problems for design.
“Every year, millions of people experience unnecessary discomfort, distress and even depression because of health problems with their teeth.” (British Health Foundation. 2005). “25% of people are feared to go to the dentist.” (NHS. 2007). Oral-B’s product launch enhances the
References: Oral-B is an established name and has a reputation of quality and innovation with millions of consumers, but also dental professionals. In fact, “Oral-B toothbrushes are used more by dentists than any other brand worldwide.” (Oral-B. 2008).