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Topics: Coca-Cola, Pepsi, Thums Up Pages: 2 (662 words) Published: December 3, 2013
Earlier this year, Jayanti Chauhan, 24, joined her father’s business Parle Bisleri. Dad Ramesh Chauhan is best known for building cola brand Thums Up, which he later sold to Coca-Cola. (Thums Up remains the leading cola brand in India, despite all-out efforts to establish Coke.)

For Sminu Jindal, 34, managing director of tubular pipe company Jindal SAW (her father, Prithvi Jindal, is vice chairman), joining the firm was a matter of choice. “Neither of my two sisters have followed suit,” she says. “They have opted to become homemakers instead.” Though married, Jindal still goes by her maiden name and corrects you if you refer to her as “Mrs.”

Ramachandran of ISB says that business families must change with the times. “In any case, it is important for families to discuss and arrive at norms that are in tune with the realities of the day. Traditions should be adapted according to the times.” I) Project ONE: ELEMENTS OF BUSINESS ENVIRONMENT

Students are supposed to select any one topic from the following: 1. Changes witnessed over the last few years on mode of packaging and its economic impact. It may include the following changes: a) The changes in transportation of fruits and vegetables such as cardboard crates being used in place of wooden crates, etc. Reasons for above changes.

b) Milk being supplied in glass bottles , later in plastic bags and now in tetra pack and through vending machines. c) Plastic furniture [doors and stools] gaining preference over wooden furniture. d) The origin of cardboard and the various stages of changes and growth. e) Brown paper bags packing to recycled paper bags to plastic bags and cloth bags. f) Re use of packaging [bottles, jars and tins] to attract customers for their products. g) The concept of pyramid packaging for milk.

h) Cost being borne by the consumer/manufacturer.
i) Packaging used as means of advertisements.

2. The reasons behind changes in the following:

Coca – Cola and Fanta in the...
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