Nature and Purpose of Planning

Topics: Management, Planning, Future Pages: 5 (955 words) Published: August 11, 2010

PLANNING is a process for accomplishing purpose.
* It is a blue print of business growth and a road map of development. * the conscious, systematic process of making decisions about goals and activities to be pursued in the future. * It helps in deciding objectives both in quantitative and qualitative terms. * It is setting of goals on the basis of objectives and keeping in view the resources. * It predicts what the future should look like.

* Formal procedures used in such an endeavor, such as the creation of documents, diagrams, or meetings to discuss the important issues to be addressed, the objectives to be met, and the strategy to be followed.

PLANNING is also a management process, concerned with defining goals for future organizational performance and deciding on the tasks and resources to be used in order to attain those goals. To meet the goals, managers may develop plans such as a business plan or a marketing plan. Planning always has a purpose. The purpose may be achievement of certain goals or targets. The planning helps to achieve these goals or target by using the available time and resources. To minimize the timing and resources also require proper planning.

The concept of planning is to identify what the organization wants to do by using the four questions which are * "where are we today in terms of our business or strategy planning? * Where are we going?. . . Where do we want to go?. . . How are we going to get there?..."

Planning refers to the practice and the profession associated with the idea of planning (land use planning, urban planning or spatial planning). In many countries, the operation of a town and country planning system is often referred to as "planning" and the professionals which operate the system are known as "planners".

* A plan should be a realistic view of the expectations.
* Depending upon the activities, a plan can be long range, intermediate range or short range. It is the framework within which it must operate. * For management seeking external support, the plan is the most important document and key to growth. * Preparation of a comprehensive plan will not guarantee success, but lack of a sound plan will almost certainly ensure failure. * SMART. It should be specific, measurable, attainable, resource oriented and time-bounded

PLAN TYPES Specific types of plans include:
Business planDevelopment planMarketing plan
Military planRetirement planArchitectural planning
Event Planning and ProductionFamily planningFinancial planning Land use planningLife planningMarketing plan
Network resource planningStrategic planningUrban planning Operational planning


Just as no two organizations are alike, so also their plans. It is therefore important to prepare a plan keeping in view the necessities of the enterprise. A plan is an important aspect of business / organizations.

It serves the following three critical functions:

* Helps management to clarify, focus, and research their businesses or project's development and prospects. * Provides a considered and logical framework within which a business can develop and pursue business strategies over the next three to five years. * Offers a benchmark against which actual performance can be measured and reviewed. * Play a vital role in helping to avoid mistakes or recognize hidden opportunities. * Knows the development in terms of products, management, finances, and most importantly, markets and competition. * Forecast the future, makes the future visible to some extent. It bridges between where we are and where we want to go. Planning is looking ahead. BASIC PLANNING PROCESS

* Step one: situational analysis
* a process planners use, within time and resource constraints, to gather, interpret, and...
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