Topics: Sustainability, Recycling, Environmentalism Pages: 1 (483 words) Published: October 24, 2014

“Live Positively” is the new successful campaign of Thai Namthip’s commitment to making a positive difference in the country by redesigning the packages and giving back to the community so that sustainability is part of everything they do. Their campaign is thoroughly practiced in various parts of their product and promotion of the products. One example of such communication is their Namthip Water advertisement (more likely an advertisement on the eco-friendly water bottle). The new concepts are focused on seven core elements that are key to the business sustainability which are Beverage Benefits, Active Healthy Living, Water Stewardship, Sustainable Packaging, Climate, Community and Workplace. This broadcasting media advertisement effectively uses age group members from young adults to elders – giving message that the eco-friendly water bottle should be a family practice as the kids can grow up in the Green environment. The advertisement clearly points out their message focusing on the positive effects that the bottle brings to life. It does take further to general humanistic reasons more than the ‘water,’ Namthip promotes its ideology heavier than the water itself. There is also a scene of Earth, with a calculation of water bottles that equals to less wastes. This communicate to viewers that contemporary issue of nowadays is the ‘The Greenhouse Effect;’ therefore giving viewers both messages of “awareness” and “prevention” against the issue. General message that the advertisement actively communicates is: choice of Namthip is better option as everyone can contribute to saving the environment. Moreover, Thai Namthip regularly takes part in a number of Corporate Social Responsibility (CSR) activities. Their activities are told in public via news, journals, and brand awareness campaigns. In addition, the information on the environmental effects that it resulted; are on their websites, and exposed itself to news and journals as well. Public gets to learn the...
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