Csr Strategy of Sport Industry
CSR Strategy in Sports
Report
1. Major stakeholders
In order to define good CSR strategy for the Sporting Good Companies, we need to identify the major stakeholders of the sector. Many actors are related and impacted by brands, but the following 10 stakeholders should be especially taken into consideration when developing a CSR strategy.
Customers
Provide products and services to consumers, who provide money in return.
Suppliers
Directly linked with the quality and perception of the brand. A good brand must be able to work with good and ethical suppliers.
Investors
They expect returns on investment. They are usually less concerned by CSR and more by financial results. Any decision made has to convince them of the long-term interest of taking that action.
Employees
They earn the money from the company. A specificity of the sport industry is the tight relationship employees usually have with the brand they are working for. There is a strong hare of values.
Community
Every brand has to keep up in line with the values of the community. They must ensure the reputation of the brand by following good ethical behavior.
Events Organizer / Committees
It represents a complex mutual relation. Events need the brands to bring money through sponsorship, but also quality products to ensure quality show while brands need events for exposure and show their strength.
Clubs / Athletes
As for events, brands will associate its image with clubs or athletes. When taking CSR decisions, it has to respect the values of these stakeholders to avoid conflicts.
Competitors
When positioning against competitors, CSR can be use as marketing tool.
Governments
Local and national government body are major actors in any strategic decision for brands.
NGO’s
NGO’s represent a good way to show concern on social topic for brands.
2. Pros and Cons of CSR for stakeholders
Before entering into any CSR strategy for a sporting good brand, it is important to estimate
Report
1. Major stakeholders
In order to define good CSR strategy for the Sporting Good Companies, we need to identify the major stakeholders of the sector. Many actors are related and impacted by brands, but the following 10 stakeholders should be especially taken into consideration when developing a CSR strategy.
Customers
Provide products and services to consumers, who provide money in return.
Suppliers
Directly linked with the quality and perception of the brand. A good brand must be able to work with good and ethical suppliers.
Investors
They expect returns on investment. They are usually less concerned by CSR and more by financial results. Any decision made has to convince them of the long-term interest of taking that action.
Employees
They earn the money from the company. A specificity of the sport industry is the tight relationship employees usually have with the brand they are working for. There is a strong hare of values.
Community
Every brand has to keep up in line with the values of the community. They must ensure the reputation of the brand by following good ethical behavior.
Events Organizer / Committees
It represents a complex mutual relation. Events need the brands to bring money through sponsorship, but also quality products to ensure quality show while brands need events for exposure and show their strength.
Clubs / Athletes
As for events, brands will associate its image with clubs or athletes. When taking CSR decisions, it has to respect the values of these stakeholders to avoid conflicts.
Competitors
When positioning against competitors, CSR can be use as marketing tool.
Governments
Local and national government body are major actors in any strategic decision for brands.
NGO’s
NGO’s represent a good way to show concern on social topic for brands.
2. Pros and Cons of CSR for stakeholders
Before entering into any CSR strategy for a sporting good brand, it is important to estimate