MUSIC MARKETING INVESTIGATION
Different music record labels utilize different ranges of marketing strategies to market their music and their artist. Some of these techniques can sometime depend on the size of the company and their resource accessibility or, the time of music they produce and their target audience. These aspects help them decide what they think is a suitable and effective means of marketing that will bring them optimum revenue For this investigation, I looked into one of the “big three” recording labels, Sony Music and how they market, and why they use certain techniques for different situations and different target audiences. I also looked at a smaller independent record label and how their techniques differ in comparison to Sony Music and why. The small independent record label I looked at is XL Recordings, an independent British recording company. Companies like Sony Music due to their ownership of other subsidiary record labels, use those as an access point to a wider audience range whereas, smaller groups rely sourly on themselves and their ability to market. Companies like Sony have deals with social networking companies like Facebook, this allows them to use your musical interest put on your profile to target you with advertisement of a specific kind relevant to what interest you. They use this platform, as a means of reaching the youthful population is made easier.
However, Labels like XL Recordings are reliant on their ability to get more likes and for people to share their page. It is less targeted but more generalized, as it’s easier for them to get more likes and shares or retweet. Nevertheless, both these companies utilize their artist as a marketing source, their website, their social networking pages etc. In other words, these companies use social networking in...
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