Delft University of Technology
Department of Technology Strategy and Entrepreneurship
Technology & Strategy (MOT1431)
TEACHING CASE No. 1
Rise of Microsoft
Course Coordinator: Dr. Geerten van de Kaa
Submitted By: Amir M. Shaikh CTiG - EMMEP 2008-2010 Student No.: 1537415
Date: 3rd February, 2010.
Teaching Case No.1: The Rise of Microsoft
3rd February, 2010.
1. What factors led to Microsoft’s emergence as the dominant personal computer operating system provider? Is Microsoft’s dominance due to luck, skill, or some combination of both?
The emergence of Microsoft as dominant personal computer operating system provider was mainly due to the interest in strategic management of the softwares, to enhance the profits and to achieve dominance in the market of computer software. Alongwith this, the market dominance competition between Macintosh and IBM, played a vital role in enhancement of Microsoft software development. The major factors that influenced the Microsoft’s dominance include;
The ability to innovate (starting from MSDOS to Windows 7); Designing and production capabilities (Large number of related minor software companies); User friendly systems (supportive graphical user interface, compatible with most of the dedicated softwares, includes some attractive packages like games, etc); Marketing of products (sale points accessible through out the world); Cheap and reliable(easily affordable than other system softwares); Customer support (Updates, Online services, free beta versions, sales and services).
The profits, market adaptability, customer satisfaction, cost effective, user friendly and high return for the Microsoft operating systems, also forced the other (dedicated or special) software companies to make compatible softwares for Microsoft and form a bond of compatibility with Microsoft softwares,
In my opinion, in the beginning, there was a slight factor of luck for Microsoft, but...
Shapiro, C. & Varian, H. R. 1999. The Art of Standards Wars. California Management Review, 41(2): 8-32. Arthur, W. B. 1996. Increasing Returns and the New World of Business. Harvard Business Review, 74(4): 100-109. Katz, M. L. & Shapiro, C. 1986. Technology Adoption in the Presence of Network Externalities. The Journal of Political Economy, 94(4): 822-841. http://www.wikipedia.org/ http://www.google.co.uk/
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