Micromax Marketing
Marketing Project Report on
MICROMAX
“Nothing like Anything”
Under the Guidance of: Dr. Kartik Dave
By Group 1 Mayank Baheti (13IB363) Rohit Rakhecha (13IB341) Apoorv Mishra (13IB314) Deepakshi Mahajan (13IB320) Karamjeet Singh (13IB325) Prabhjot Kaur (13IB336)
PREFACE:
It gives a great pleasure in realizing the work in a report form. Report consist all the minute detail of our project. It has the details of the marketing of the mobile phones and the detailed study of Micromax mobiles.
We hope and wish that this project work will be liked by all and any one finding any drawback is highly welcomed for any suggestion. You may discover what we may not know of, so do send in your valuable views and suggestions.
Thank You.
By Group 1 Mayank Baheti (13IB363) Rohit Rakhecha (13IB341) Prabhjot Kaur (13IB336) Deepakshi Mahajan (13IB320) Karamjeet Singh (13IB325) Apoorv Mishra (13IB314)
ACKNOWLEDGEMENT:
Project is an agglomeration of the theoretical, practical and technical concepts, which enhance our skills in the field of marketing. Projects play a strong role in the building up of strong personality
No endeavor can be single handily accomplished. Thus, we take the honor and privilege to express our deep sense of gratitude to our project mentor Dr Kartik Dave under whose guidance we got the opportunity to learn a lot. We are sincerely grateful to them for enlightening our path and for his encouragement during the tough times.
We feel a great sense of gratitude to Dr. Kartik Dave without his guidance our project would have been incomplete.
MayankBaheti(13IB363) Rohit Rakhecha (13IB341) Prabhjot Kaur (13IB336) Deepakshi Mahajan (13IB320) Karamjeet Singh (13IB325) Apoorv Mishra (13IB314)
Cellular Industry
Evolution of cellphones
From past 15 years the mobile industry has grown dramatically, which can be attributed to technological, regulatory and competitive factors. Today, the mobile users are more than 80 times of what there were
MICROMAX
“Nothing like Anything”
Under the Guidance of: Dr. Kartik Dave
By Group 1 Mayank Baheti (13IB363) Rohit Rakhecha (13IB341) Apoorv Mishra (13IB314) Deepakshi Mahajan (13IB320) Karamjeet Singh (13IB325) Prabhjot Kaur (13IB336)
PREFACE:
It gives a great pleasure in realizing the work in a report form. Report consist all the minute detail of our project. It has the details of the marketing of the mobile phones and the detailed study of Micromax mobiles.
We hope and wish that this project work will be liked by all and any one finding any drawback is highly welcomed for any suggestion. You may discover what we may not know of, so do send in your valuable views and suggestions.
Thank You.
By Group 1 Mayank Baheti (13IB363) Rohit Rakhecha (13IB341) Prabhjot Kaur (13IB336) Deepakshi Mahajan (13IB320) Karamjeet Singh (13IB325) Apoorv Mishra (13IB314)
ACKNOWLEDGEMENT:
Project is an agglomeration of the theoretical, practical and technical concepts, which enhance our skills in the field of marketing. Projects play a strong role in the building up of strong personality
No endeavor can be single handily accomplished. Thus, we take the honor and privilege to express our deep sense of gratitude to our project mentor Dr Kartik Dave under whose guidance we got the opportunity to learn a lot. We are sincerely grateful to them for enlightening our path and for his encouragement during the tough times.
We feel a great sense of gratitude to Dr. Kartik Dave without his guidance our project would have been incomplete.
MayankBaheti(13IB363) Rohit Rakhecha (13IB341) Prabhjot Kaur (13IB336) Deepakshi Mahajan (13IB320) Karamjeet Singh (13IB325) Apoorv Mishra (13IB314)
Cellular Industry
Evolution of cellphones
From past 15 years the mobile industry has grown dramatically, which can be attributed to technological, regulatory and competitive factors. Today, the mobile users are more than 80 times of what there were
References: Micromax India website Euromonitor IDC website Wikipedia website Articlesbase.com Book of marketing management by Philip Kotler and Jha