Facebook Case Study

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Topics: Facebook
Facebook Case Report
Section – E, Group – 3B Pramila Bharti | Rahul Mandal | Deepti Singh | Ashwin Dhanotiya

Question1. Why do people use Facebook and what do they do when they are there? Today, Facebook has more than 800 million users. It focused on helping users connect and share information with each other, thus strengthening their relationships. This sharing activity allowed Facebook to become the largest photo-sharing site in the world, boasting 100 billion photos and growing by 200 million every day. The site attracted a broad range of age groups and cultures, with more than 75% of its individual users hailing from outside the U.S. Facebook users generally visit their Facebook page to browse their profiles as well as their friend profiles, so that they can stay connected with them. They also play and use other applications over internet, join or visit groups of their interest. They also visit Facebook page to search for a friend and add them. Picture browsing of friends is one of the most common tasks which facebook users do with his/her account. Some of the activities which Facebook user do on Facebook page and the amount of time they spent there are listed down below in detail: Activity Member start Page Browse Profiles (own or Friends) Internet with Applications Join or Visit Groups Browse Market Place Add a Friend Browse Pictures Search for Members and Groups Read Discussion Boards Join or Browse Networks Unique visitors 22 million 21 million 14 million 8 million 1.3 million 0.5 million 16 million 6.5 million 2.5 million 5 million Visits 298 million 262 million 88 million 41 million 2.1 million 6 million 127 million 25 million 7 million 10 million Time per visit 1.03 minutes 4.15 minutes 4.30 minutes 1.36 minutes 2.27 minutes 1.22 minutes 2.13 minutes 0.47 minutes 2.35 million 1.19 minutes

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Facebook Case Report
Question2. Evaluate the success of advertising on Facebook. Advertising is one of the primary sources of revenue for Facebook as it

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