Virtual Shopping and Impulse Purchasing Strengths and Weaknesses in Pakistan

IJCSI International Journal of Computer Science Issues, Vol. 8, Issue 6, No 2, November 2011
ISSN (Online): 1694‐0814 www.IJCSI.org 192

Virtual Shopping and Impulse Purchasing
Strengths and Weaknesses in Pakistan
Muhammad Ali Hussain 1, Muhammad Zeeshan Anwar 2, Humna Mehboob 3, Ayesha Majeed 4, Tanzila Samin 5
1

School of Business Management, NFC Institute of Engineering & Fertilizer Research, Faisalabad Pakistan.
Faisalabad, 38000, Pakistan

2

School of Business Management, NFC Institute of Engineering & Fertilizer Research, Faisalabad Pakistan.
Faisalabad, 38000, Pakistan

3

School of Business Management, NFC Institute of Engineering & Fertilizer Research, Faisalabad Pakistan.
Faisalabad, 38000, Pakistan

4

School of Business Management, NFC Institute of Engineering & Fertilizer Research, Faisalabad Pakistan.
Faisalabad, 38000, Pakistan

5

Lecturer, School of Business Management, NFC Institute of Engineering & Fertilizer Research, Faisalabad
Pakistan.
Faisalabad, 38000, Pakistan

Abstract
This research analyzed the perceptive of consumers doing online shopping and impulse purchasing. This study examined the behavior of thirty consumers who were asked to fill the questionnaire based on some close ended questions. The focus of this investigation was to discuss the strengths and Weaknesses of online shopping and impulse purchasing in developing country like Pakistan. Today consumers choose and buy things while sitting at home through internet and buy things impulsively. Do consumer in
Pakistan are using Internet for shopping online? Do they make more impulse purchase on the Internet?
Does online shopping save time? Do online shopping is more attractive or consumer feels lack of trust?
Impacts of advertising are also discussed. We covered the virtual shopping weakness and strengths in our VSIPSWP (Virtual Shopping and Impulse
Purchasing Strengths and Weaknesses in Pakistan)
Models.

Keywords: -

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