Media Convergence

Topics: Mass media, History of the Internet, Technology Pages: 2 (1083 words) Published: August 17, 2014
University of Phoenix Material

Media Convergence Worksheet

Write 250- to 350-word answers to each of the following questions in the matrix:

What is meant by the term media convergence with regard to technology, and how has it affected everyday life? Media convergence is a phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. In regard to technology, media convergence deals with everything being able to be accessed through the internet nowadays. Years ago, this was not the case at all. People relied on newspaper and radio broadcasts as their main source to find out what was happening in the world and in their local communities. With the presence of the internet, now anything can be accessed immediately. Weather updates, along with many other events can be viewed in real time. This is a major advantage, in my opinion. The major disadvantage I foresee is the unwillingness of some to convert to modern technology. While their reasons seem senseless to those of us who have leapt head first into this technological advance, they probably are just happy doing things the way they have been taught. But, there is nothing wrong with that, in my opinion. Doing things the old-fashioned way may be more difficult and take longer, but that person has nothing to compare it to, so it makes no difference to them because they no basis. I think, eventually, everyone will have to convert to advanced technology, whether they approve or not. What is meant by the term media convergence with regard to business, and how has it affected everyday life? Media convergence brings technologies such as a computing, and communication together, which is very important in businesses today. In terms of media convergence with regard to business, companies have a...
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