Mass Media Paper

Topics: Mass media, Public relations, Propaganda Pages: 2 (402 words) Published: February 16, 2014
University of Phoenix Material
Media Convergence Worksheet
Write brief 250- to 300-word answers to each of the following:

Questions
Answers
What is meant by the term media convergence with regard to technology, and how has it affected everyday life? Media convergence means that the lines are getting blurred between the traditional forms of media and they are almost becoming one. A decade ago, there were clear differences between print media, TV, the internet in general and social media in particular.  Now look at things: Newspapers and TV have web sites. Those web sites deliver news in almost real time complete with moving video and feeds formatted for smart phones. Movies are now available streaming on the internet (Netflix). TV shows are now available streaming on the internet (Hula.com). Viewers can participate in TV shows in real time via social media (The Voice on NBC is a good example). Things are all converging into one big media delivery vehicle. What is meant by the term media convergence with regard to business, and how has it affected everyday life? Media convergence is basically the coming together of various forms of media to perform much the same purpose. Now, this is important in business because it broadens the scope of business, while ailing the means of expansion. Media convergence makes advertising much easier, which brings in more money, which in turn helps companies grow and create employment opportunities. What are some of the issues that result from dependency on modern media? Describe at least three issues. Media bias on issues and candidates. If the local media is heavily stacked in favor of say the liberal agenda then most of the things that are published or aired will be pro liberal on the issues and candidates. Conversely they will down play anything positive about the conservatives and splash anything negative in big bold headlines or as lead stories. In such a climate the public who depends on the media to help them...
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