Mcdonalds Corporation in the New Millenium

Topics: Hamburger, Food, Fast food restaurant Pages: 3 (504 words) Published: March 17, 2011
mcdonalds corporation in the new milleniummericanism meaning that they have now become the target of terrorist group and attack.

Economic Challenges :
Economic Challenges McDonald’s must consider economic challenges when expanding internationally. Low set up costs = rapid expansion One of the challenge for fast food industry is that to keep the price is low for the customer. Franchising facilitates set ups McDonald’s corporation provides financing assistance and training for new franchise owners to manage cash flow and keep businesses profitable.

Social Challenges :
Social Challenges The main reason is the consumers worries had greatly increased with health fears so customers now opted for more healthier options like subway which offered more of a variety for health conscious customers.

Social Considerations :
Social Considerations To ease customers concern about health issues, McDonald’s has made changes to the following; McDonalds changed its image vastly by evaluating the current menu and making changes to it from using organic products to revising the whole menu entirely by offering salads and vegetarian burgers. McDonald’s serves a range of high-quality foods that can fit into a balanced diet. The accurate and accessible nutrition information help guests make informed menu choices.

Social Considerations :
Social Considerations Emphasis on food safety: Mcdonald’s suppliers have food safety management systems in place, including Good Manufacturing Practices (GMP), a verified Hazard Analysis Critical Control Point (HACCP) plan and crisis management, food security and other applicable programs

Technological Advantages :
Technological Advantages McDonald’s has taken advantage of technology to streamline their processes and improve efficiency. Through technology enhancements such as FPI's Help Desk Service, network and application consolidation, and other technology implementations, operations of the company are greatly improved....
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