Mcdonald's Swot Analysis

Topics: McDonald's, Hamburger, Fast food restaurant Pages: 3 (923 words) Published: March 24, 2011
McDonald’s just like other well-known fast-food restaurants, it has widened its territories from USA to different corners of the world. It has a strong global presence and consider as a market leader in both the domestic as well as the international markets. Now there are about 31,000 McDonald’s restaurants serving 121 countries. And from the thirty-one thousand branches 14,000 of them is in the US since American was the largest consumer of the company. Furthermore, it has its own training facility, Hamburger University in order to train their staff. There are more than 250,000 employees graduate from there annually. It’s also ranked number one in Fortune Magazine’s 2008 list of most admired food service companies. Besides that, establishment of the Ronald McDonald House which actively take part different charity activities, mostly on children’s charity, can be one of the strength of the company because by interfere in charity works reputation of McDonald’s can be increased and improved the performance of the company eventually. In addition, it has branded menu items such as Big Mac, Chicken McNuggets, which further promote McDonalds. It also successfully and easily adapts the global restaurants to appeal to the cultural differences regarding the regions where it set up. For example, they serve beef and chicken in Malaysia, pork in Taiwan, lamb in India and provide separate entrance for families and single women in Middle East. As nowadays people are concerning the nutrients that brought by the food they consumed, they will consider not to eat fast food because most of them may bring negative effects to their health. To overcome the problem, McDonald’s has then adjusted the ingredients and product offerings such as salads and fruits to upgrade the health standards of their foods. In fact, the health standards are approved by USDA, an authorized firm that in-charged in approving food standards. That nutrition information are also printed on all...
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