SWOT ANALYSIS MCDONALDS

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Topics: Marketing, Nutrition
Introduction

Market orientation and Product orientation are at opposite ends of the marketing polls,in this report I will discuss the positive and negatives of each orientation.

Marketing orientation
Marketing orientation develops and performs its production and marketing activities with the needs of the buyer driving it a,this is with the satisfaction of the buyer,market orientation is more about wants and fill them,rather than creating products and selling them. Customers are not price driven here,its more about what fits their needs.

Product orientation
When we buy a product we are often interested in the product and the quality,I always want the highest quality that fits in with my budget,product orientation has to work hard to improve the quality of products.

Positives and negatives:Market orientation
The negative aspect of market orientation is that,there is less concentration on improvement of production,and if a company is not improving,than it could fall behind.
Positives for market orientation is that,about customer satisfaction.

Positives and negatives:Product orientation:
The negative aspect of the product orientation is that,a company must work hard to improve its quality of its products,but it only focuses on the customers needs rather than the product.
Positives for product orientation is that,they have the customers wants and needs.

What is best,Market orientation or Product orientation? I think personally Product orientation,as being a customer if I see a product I like,I would like it to be of good quality,in the product orientation it is concentrating on the quality of the product. I know when I buy a product I would like to know that it has been through careful planning.

SWOT Analysis:McDonald 's
McDonald 's is the worlds leading fast food restaurant chain,it 's revenue is $5.56 billion (2012) and its profits are $5.46 billion (2012),with over 1,800,00 employees,McDonald 's competitors are Burger King,Subway and many others.
I looked



References: McDonald 's SWOT analysis 2013]Stategic Management Insight Avlonitis, G.et al. (1999) 'Marketing Orientation and company Performance:Industrial vs Consumer goods Companies ', Industrial Marketing Management,26(5),pp.385-402. Brassington,F,T Pettit,.S. (2013) Essentials of Marketing,3rd.Harlow:Pearson Education. The New York Times(2012).How McDonald 's Came Back Bigger Than Ever. Available at:http://www.nytimes.com: Dawn Millward:SWOT Analysis of McDonald 's.20th February 2015:20:49

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