SWOT analysis, McDonalds.

Satisfactory Essays
McDonalds SWOT analysis 2013
Strengths
Location, commercial/high density areas.
Efficiency & speed.
Reasonably priced menu.
Standard/ quality/ reliability.
Friendly customer orientated staff.
Largest fast food market share in the world.
Children targeting.
Weaknesses
Negative publicity
Unhealthy food menu.
High employee turnover.
Competition.
Opportunities
Maturity → New markets
Home delivery service.
Threats
Other local fast food chains.
Lawsuits against McDonalds.

Strengths
1. McDonalds restaurants are set up in areas that are highly populated and aren’t out of the way from most people, most restaurants are near shopping centres and schools.
2. McDonalds staff members are given 3 minutes from when the customer first walks into the store and for their order to be taking, 20 seconds for money to be taken and change given, another one minute for food to be prepared and given out.
3. Product from McDonalds is quite reasonably priced, also with their ‘euro saver menu’ that is great for students and customers on a low budget.
4. The standard in McDonalds is high, we know this because customers have always come back. The quality of product in McDonalds is very important, most product has a holding time of 10 minutes, product over this time will be thrown out.
5. All staff in McDonalds are highly trained to give you the best service possible during your visit.
6. McDonald’s is the largest fast food restaurant chain in terms of total world sales (8%), they serve over 69 million customers in 119 countries daily.
7. McDonalds successfully targets young children through offering playgrounds, toys with its happy meals.

Weaknesses
1. McDonald’s is very criticized for offering unhealthy food to its customers, being a big cause of obesity and strong marketing focused on very young children.
2. The McDonalds menu is a big weakness for McDonalds, although they try to overcome this by their Salad Menu and healthy wraps.
3. The employee

You May Also Find These Documents Helpful

  • Better Essays

    Swot Analysis Mcdonalds

    • 783 Words
    • 4 Pages

    Running Head: MARKETING SWOT Analysis Answer 1. The company so selected for the sake of carrying upon SWOT Analysis is McDonalds. The company is found to run its food outlets all around the globe. It basically deals in fast-foods. The customers serve to be the main aspect for the company. It used to collect feedback from the customers on a regular basis. The SWOT Analysis is the tool that is used from the point of developing pertinent knowledge about company’s position in the market. From this…

    • 783 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    SWOT ANALYSIS MCDONALDS

    • 1346 Words
    • 5 Pages

    product. I know when I buy a product I would like to know that it has been through careful planning. SWOT Analysis:McDonald 's McDonald 's is the worlds leading fast food restaurant chain,it 's revenue is $5.56 billion (2012) and its profits are $5.46 billion (2012),with over 1,800,00 employees,McDonald 's competitors are Burger King,Subway and many others. I looked…

    • 1346 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Swot Analysis of Mcdonald

    • 1130 Words
    • 5 Pages

    SWOT analysis of McDonalds This is a McDonalds Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald's Corporation Restaurants, Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1,800,000 Burger King Worldwide,Inc., Yum! Brand Inc., Subway, Wendy’s…

    • 1130 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Swot Analysis of Mcdonald

    • 543 Words
    • 3 Pages

    SWOT analysis of McDonald’s Hong Kong Strengths 1. Financial Investment: McDonald’s spends a lot of money for marketing promotion and branding. For example, McDonald’s will invite celebrities as the spokesman (Eason Chan) and spokeswoman (Joey Yung) for different promotion. McDonald’s launch large marketing campaigns from time to time to keep customer engaged. For example, the Monopoly Game in 2011. 2. Location coverage: McDonald’s restaurants locate basically every shopping mall and…

    • 543 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Swot on Mcdonalds

    • 2795 Words
    • 12 Pages

    McDonald’s India was incorporated as a wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995, the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants, and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets. This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning of remarkable growth, lengthy…

    • 2795 Words
    • 12 Pages
    Better Essays
  • Satisfactory Essays

    Mcdonalds Swot Analysis

    • 498 Words
    • 2 Pages

    Mc Donald’s Case SWOT Analysis: Strengths 1. Strong Global presence: McDonald’s is the leading fast-food organization in the world with 32,060 restaurants serving burgers and fries in 118 countries. 2. Worldwide brand image and reputation: It has the same strategy in every market all over the world, but also takes into consideration the local beliefs and likes of people of the respective country. That is the reason why, it is considered most famous and loved brands in the world…

    • 498 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mcdonald Swot

    • 362 Words
    • 2 Pages

    SWOT Analysis Strengths  McDonalds has built up huge brand equity and has large market share.  Strong brand name, image and reputation  McDonalds has strong supply chain to support their business.  Good innovation and product development.  Nutritional information of product available on packaging  The McDonalds brand offers consumers choice, reasonable prices, quality product and great service  Strong global presence and performance in the global marketplace  Large amounts…

    • 362 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mcdonald Swot

    • 1144 Words
    • 5 Pages

    Case Study Report McDonald 's BACKGROUND: Brothers Richard and Maurice McDonald founders of McDonald 's Corporation grew from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world. In 1955 Ray Kroc opened firs McDonald 's in Des Plaines, Illinois and became exclusive franchising agent for the company. By 1991 McDonald 's owned $13 billion of fast-food industry, operating 12,400 restaurants in 59 countries (Ezine). The company…

    • 1144 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    McDonalds SWOT

    • 374 Words
    • 2 Pages

    Name: Ho Ching, Wat Professor: Carolyn Mann Class: MAN2150 Date: 27th January McDonald’s SWOT Analysis Strengths: 1) Largest fast food market share in the world. 2) Strong source of funding. 3) Expansion in low cost. 4) Successful Advertising and marketing. 5) Complete management system. Weaknesses: 1) Unhealthy food menu. 2) Bad working environment. 3) Negative publicity. 4) Invariable food menu. 5) Limited various development from the stable brand image. Opportunities: 1) The giant marketing…

    • 374 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    McDonalds SWOT

    • 11582 Words
    • 47 Pages

    STRATEGIC BUSINESS ANALYSIS MCDONALD’S CASE STUDY Document Publication Details Area Detail Award Postgraduate Diploma in Strategic Business IT Module Title Strategic Business Analysis Assignment Title McDonald’s Examination Cycle March 2009 Version 1.5 Status Final Prepared by Tan Hwa Seong, PMP NCC ID 310973 Contact Details: Contact Person Address Telephone No. Fax No. Email Mr. Tan Hwa Seong 3 Jalan Datuk Sulaiman 2, TTDI, 6000 Kuala Lumpur Malaysia +60 122862816 +60 377107300…

    • 11582 Words
    • 47 Pages
    Powerful Essays