Mbv – Competitor Analysis Corona

Topics: Miller Brewing Company, Brand management, Beer Pages: 2 (622 words) Published: March 27, 2013
MBV – Competitor Analysis


2007| Grupo Modelo| Femsa Cerveza |
Product| Corona| Tecate, Sol, Carta Blanca, Superior, Indio| Strenght| Strong position (leading player) in Mexican beer marketCorona Extra is number one imported beer brand in the US, and the fourth most valuable brand in the world according to industry sources.| The largest Coca-Cola bottler in the world delivering more than 2.6 billion unit cases a year to over 215 million consumers across Latin America every day. It has a distribution network that reaches approximately 1.8 million points of sale across nine countries in Latin America.Owns Oxxo, the largest convenience store chain in Mexico. This gives it an access to a large retail space in Mexico and further strengthens its market position.Driving growth by innovating not just products but also in packaging, distribution and commercial model.| Weakness| Limited product offering restricts its potential to compete against companies with diversified product offerings.| Inability to comply with the local environmental laws and regulations. In the recent past, the company failed to meet several such business obligations, which led to huge penalties and loss of goodwill among consumers.|


2007| | Anheuser-Busch| SAB-Miller| Molson Coors |
Product| Heineken| Bud light, Budweiser, Natural Light, Busch Light, Busch, Natural Ice, Bud Ice| Miller Lite, Miller High Life| Coors Lite, Coors Blue Moon| Strenght| Leading market position built on strong brand portfolioLarge scale brewery and distribution networkBrand innovation to adjust with consumer taste | leading position in terms of sales volume in several beer markets around the world, including the US, Canada, Brazil, Argentina, Belgium, Ukraine and the UK. In several other markets such as Germany, Russia and China.Strong brand portfolio has further strengthened the company's position in an intensely competitive beverage industry.Product...
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