Mass Media and Development
UNIT 2 DEVELOPMENT. COMMUNICATION
Structure
2.0 Objectives Introduction Concept and Definitions Philosophy of Development Communication Role of the Media in Development Communication Communication Needs and Resources Strategies in Development Communication Case Studies and Experience
2.7.1 Scavenger Development Programme of Indonesia: Case Study-I 2.7.2 Site Project: Case Study-II
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
Let Us Sum Up Further Reading
2.10 Check Your Progress: Modei Answers
After going through this unit, you should be able to:
\
state what the Development Communication is; explain the meaning, concept, elements and pt.ilosophy of ~ e v e l o ~ m e n t i~ommunication; state the role of the Media in Development; describe the important approaches to the Development Communication;
m explain the importance of identifying cornrnunicr\tionneeds and resource, and explain how communication strategies are formulated for devdopment. In unit-1 of this block, we described to you the various concepts of development, and distinguished the alternative approaches to the process of development. We also appraised you about the development experience of the Third World Countries, including India. In this unit, we shall relate these concepts of development to the process of communication.
In the present unit, we shall discuss the qualities of 'development communication'. We shall also see how these qualities are being applied in various developmental projects. We shall evaluate the results and identify the weaknesses of development projects.
And hopefully, once you are well acquainted with the working of communication in the area of development, you yourself will be able to implement some of the positive aspects of development communication in your projects, work, etc.
I
2.1 INTRODUCTION
Communication is an important input in developmdt. Communication experts, sociologists, psychologists and economists agree that the proper use of communication can foster the
Structure
2.0 Objectives Introduction Concept and Definitions Philosophy of Development Communication Role of the Media in Development Communication Communication Needs and Resources Strategies in Development Communication Case Studies and Experience
2.7.1 Scavenger Development Programme of Indonesia: Case Study-I 2.7.2 Site Project: Case Study-II
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
Let Us Sum Up Further Reading
2.10 Check Your Progress: Modei Answers
After going through this unit, you should be able to:
\
state what the Development Communication is; explain the meaning, concept, elements and pt.ilosophy of ~ e v e l o ~ m e n t i~ommunication; state the role of the Media in Development; describe the important approaches to the Development Communication;
m explain the importance of identifying cornrnunicr\tionneeds and resource, and explain how communication strategies are formulated for devdopment. In unit-1 of this block, we described to you the various concepts of development, and distinguished the alternative approaches to the process of development. We also appraised you about the development experience of the Third World Countries, including India. In this unit, we shall relate these concepts of development to the process of communication.
In the present unit, we shall discuss the qualities of 'development communication'. We shall also see how these qualities are being applied in various developmental projects. We shall evaluate the results and identify the weaknesses of development projects.
And hopefully, once you are well acquainted with the working of communication in the area of development, you yourself will be able to implement some of the positive aspects of development communication in your projects, work, etc.
I
2.1 INTRODUCTION
Communication is an important input in developmdt. Communication experts, sociologists, psychologists and economists agree that the proper use of communication can foster the