Marketing Project

Topics: Tourism, Destination hotel, Management Pages: 3 (760 words) Published: August 1, 2013
Introduction to the project
The purpose of this project is to introduce ourselves to the academic institution providing the quality education and training to produce the qualified manpower in the Hotel Management and Tourism industry. For the completion of this project we have chosen Nepal Academy of Tourism and Hotel Management (NATHM) College. Our study basically focuses on the analysis of market opportunities the college is gaining and may have in the respected industry market and the competition from the other established similar colleges in the market with the demand of qualified manpower in the growing potential industry. We have also tried to cover the observation and analysis of the competition in the Hotel Management and Hospitality Business in Nepal. This Project will surely prove to be beneficial for us to have wide horizon in not only the management study but also in the most important sector i.e. Tourism Sector of Nepal. As Nepal is the one of the attractive and tourist destination place and growing in number of tourist inflow in the country. It is providing the market and increasing the opportunities to hotel industry and helping to create the employment. So, Tourism sector is becoming the most attractive and potential job seeking field in Nepal. For this there would be needed the experienced and qualified manpower in the industry that can be produced from college like NATHM which give the quality education and training to the students. This report presents the overall analysis of company’s strengths, weaknesses, opportunities and threats known as SWOT Analysis. It involves monitoring the external and internal marketing environment. And also include the Poter’s Five Forces Analysis to analyze the competitive market of NATHM.

Objective of the study
The main objective of our study is
* To know the growing market of Hotel and Tourism industry in Nepal and importance and usefulness of academic programs being provided by colleges in the...
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