1.1Back ground: Indian hospitality industry: Indian economy is growing and hospitality industry has been a major contributor to the growth of economy. The hospitality industry has shown a considerable performance over the previous three years and has been consistently performing over the former years (2008/09 ).The overall boom and increase in the economy of India is characterized by the large growth in the fields of information technology, banking, telecom, finance insurance, retail and real estate, construction which in turn have the main factors for the higher rise in demand of hotel rooms in India. Following the trend it is estimated that there would be a substantial no of entrants of hotel supply to cater the domestic and international Indian market. The hotels are expected to be of an international standard and quality in product and service of famous international players . Now a day’s hospitality industry is a rapidly growing sector in India. The future growth is estimated to be around 8 percent between 2007 and 2016. As per the industry report there are about 110000 hotel rooms across India and according to the present rate of growth the demand is going to be double of the hotel supply in the coming two years. To deal with the shortage the hotel industry is increasing the hotel room counts about 60,000 quality rooms which are in the processing phase and would be ready by the year 2012. (NCTI, 2012)
Hospitality industry of Kashmir Jammu and Kashmir is one of the most favorable and beautiful places of tourism of India which attracts
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