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Marketing Project
North Carolina State University

College Basketball

Date Submitted
April 12 2014

Prepared By

Logan Blankenship

BUS 360 SECTION 001

Table of Contents

Company Offering Product/Service ..3
Company Description 3
Company Location(s) 3
Other Products/Services Offered 3
Market Areas Sells To 4
PRODUCT/SERVICE BEING MARKETED......................................................................5
Description of Product/service 5
Features and Capabilities 5
Product/Service Life Cycle 5
MARKET OF PRODUCT/SERVICE….………………………………………………….6
Customers for Product/Service 5
Why Product/Service Needed 5
How Product/Service Used 6
When Product/Service Bought 6
PRODUCT/SERVICE POSITION…………………………………………………………9
Competitors Offering Products/Services 9
Competing Products/Services Features/Capabilities 9
How Competing Products/Services Different 9
Competing Products/Services Evaluations 9
All Products/Services Market Share 10
Product/Service Marketing Channels 11
Current Product/Service Marketing Channels 11
Competitor(s) Marketing Channels 11
Advantages/Disadvantages of Current Channels 11
Possible Alternative Channels 12
Product/Service Marketing Program 13
Overall Marketing Program 13
Program Changes Made 13
Product/Service Demand Generation Programs (including Social Media) 13
Product/Service Branding 13
Product/Service Marketing Success 13
Recommendations 14
Information Sources 15

Company Offering Product/Service

Company Description
North Carolina State University (NC State) basketball is a collegiate basketball team of the National Collegiate Athletic Association (NCAA).
The team is a member of the Atlantic Coast Conference (ACC).
The Wolfpack are one of four major NCAA basketball teams in the state of North Carolina.
The basketball team has been located in Raleigh since its first intercollegiate season in 1911.
Formerly known as “Tech” and the “Red Terrors”
In 1947, the team named changed to the “Wolfpack”
Was a charter member of the ACC in 1953
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