Marketing of financial services
Introduction
Financial services are concerned with individuals, organizations and their finances. Manulife, as Insurance services, are inseparability, it cannot be separated from their provider. It is defined as a contract that provides the policyholder with pre-defined benefits in cases of specified losses.
Content
Advertising is a form of communication intended to convince an audience.
Almost every one grows up in the world which is flooded with the mass media e.g. television, advertising, films, videos, billboards, magazines, movies, music, newspapers, and internet. At now, there are two advertisements below by Manulife to promote their product.
1. Television
Manulife 's television video
Of all marketing weapons, Manulife’s advertising is renowned for its long lasting impact on viewer’s mind, as its exposure is much broader. Advertising is a subset of promotion mix which is one of the 4P’s in the marketing mix i.e. product, price, place and promotion. As a promotional strategy, advertising serve as a major tool in creating product awareness in the mind of a potential consumer to take eventual purchase decision. Advertising, sales promotion and public relations are mass-communication tools available to marketers. Advertising through all mediums influence audiences, but television is one of the strongest medium of advertising and due to its mass reach; it can influence not only the individual’s attitude, behavior, life style, exposure and in the long run, even the culture of the country.
2. To show the extraordinary agent on newspaper
A company cannot make dream to be a well known brand until they invests in their promotional activities, for which consumer market have been dominating through advertisements. As the primary mission of advertiser is to reach prospective customers and influence their awareness, attitudes and buying behavior. They spend a lot of money to keep individual’s interest in their products. They need to understand what makes
Financial services are concerned with individuals, organizations and their finances. Manulife, as Insurance services, are inseparability, it cannot be separated from their provider. It is defined as a contract that provides the policyholder with pre-defined benefits in cases of specified losses.
Content
Advertising is a form of communication intended to convince an audience.
Almost every one grows up in the world which is flooded with the mass media e.g. television, advertising, films, videos, billboards, magazines, movies, music, newspapers, and internet. At now, there are two advertisements below by Manulife to promote their product.
1. Television
Manulife 's television video
Of all marketing weapons, Manulife’s advertising is renowned for its long lasting impact on viewer’s mind, as its exposure is much broader. Advertising is a subset of promotion mix which is one of the 4P’s in the marketing mix i.e. product, price, place and promotion. As a promotional strategy, advertising serve as a major tool in creating product awareness in the mind of a potential consumer to take eventual purchase decision. Advertising, sales promotion and public relations are mass-communication tools available to marketers. Advertising through all mediums influence audiences, but television is one of the strongest medium of advertising and due to its mass reach; it can influence not only the individual’s attitude, behavior, life style, exposure and in the long run, even the culture of the country.
2. To show the extraordinary agent on newspaper
A company cannot make dream to be a well known brand until they invests in their promotional activities, for which consumer market have been dominating through advertisements. As the primary mission of advertiser is to reach prospective customers and influence their awareness, attitudes and buying behavior. They spend a lot of money to keep individual’s interest in their products. They need to understand what makes
References: Manulife website: http://www.manulife.com.hk Newspaper source: https://www.facebook.com/pages/SV-GROUP/233877176644427 Rocket Fuel’s survey: http://rocketfuel.com/newsroom/blog/rocket-fuels-insurance-brand-awareness-study