Marketing Mix

Topics: Amazon Kindle, Amazon.com, Amazon Web Services Pages: 37 (11522 words) Published: April 23, 2014
COMPANY PROFILE

Amazon.com, Inc.

REFERENCE CODE: 2B52E1D8-E964-4D7F-8B1B-C48DBC97815F
PUBLICATION DATE: 27 Dec 2013
www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Amazon.com, Inc.
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................6 Key Employees...................................................................................................13 Key Employee Biographies................................................................................14 Major Products and Services............................................................................20 Revenue Analysis...............................................................................................23 SWOT Analysis...................................................................................................24 Top Competitors.................................................................................................32 Company View.....................................................................................................33 Locations and Subsidiaries...............................................................................36

Amazon.com, Inc.
© MarketLine

Page 2

Amazon.com, Inc.
Company Overview

COMPANY OVERVIEW
Amazon.com, Inc. (Amazon or 'the company') is one of the largest global online retailers. It offers a wide range of merchandise, including books, apparel, electronics and other general merchandise products through its website www.amazon.com. Amazon also operates through various international websites. The company has operations in North America, Europe and Asia. It is headquartered in Seattle, Washington, and employed about 88,400 people as of December 31, 2012. The company recorded revenues of $61,093 million in the financial year ended December 2012 (FY2012), an increase of 27.1% over FY2011. The operating profit of Amazon was $676 million in FY2012, a decrease of 21.6% compared to FY2011. The net loss was $39 million in FY2012, compared to the net profit of $631 million in FY2011.

KEY FACTS
Head Office

Amazon.com, Inc.
410 Terry Avenue North
Seattle
Washington 98109 5210
USA

Phone

1 206 266 1000

Fax
Web Address

http://www.amazon.com

Revenue / turnover 61,093.0
(USD Mn)
Financial Year End

December

Employees

88,400

NASDAQ Global
AMZN
Select Market Ticker

Amazon.com, Inc.
© MarketLine

Page 3

Amazon.com, Inc.
Business Description

BUSINESS DESCRIPTION
Amazon is an online retailer. The company offers a range of products and services through its trademark e-commerce site, amazon.com.The products offered by the company include merchandise purchased for resale from vendors and products offered by third party sellers. The company also manufactures and sells the Kindle devices.

The company operates through two business segments, classified based on geographical presence: North America and international.
The North America segment focuses on retail sales of consumer products and handles subscriptions through websites, including www.amazon.com and www.amazon.ca. This segment also includes export sales generated from these websites. The North American segment also serves developers and enterprises of all sizes through Amazon Web Services (AWS), which offers information technology infrastructure services to businesses in the form of web services. The company also offers customers a membership program, Amazon Prime.

The...
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