Amazon 
Amazon.com, Inc.
Table of Contents Executive Summary 2
Introduction 3
History 3
Mission & Strategy 3
Organizational Culture 4
Hiring, Performance Management & Compensation Strategy 5
Leadership Role 6
Current Challenges 7
Identification of the Problem 7
Recommendations 8
I. EXECUTIVE SUMMARY:
II. INTRODUCTION:
Amazon.com, Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United States. It is the world’s largest internet company, based on revenue ($74.4 billion as of 2013) and number of employees (132,600 as of June 2014).
History:
The company was founded in 1994, after Bezos left his employment at a Wall Street firm, and moved to Seattle. It was founded in Bezos garage, which has grown to be a Fortune 100 company. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, VHSs, CDs, video and MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. In 2002 Amazon launched a new business model for web services platform, identifying a new area of potential growth and new customer, which grew into the seventh largest in the world within five years. In late 2007, it set up Lab125, whose first product the Kindle e-book reader disrupted the entire publishing industry. Since then, the company also produces consumer electronics – notably, Amazon Kindle e-book readers, Kindle Fire tablets, Fire TV and Fire Phone – along with being a major provider of cloud computing services. 1
Mission & Strategy:
Amazon’s mission is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices”. 2
III. ORGANIZATION CULTURE:
***I have the info for the endnotes and will do them correctly once the paper is complete and edited.
Amazon’s culture is a clear
Table of Contents Executive Summary 2
Introduction 3
History 3
Mission & Strategy 3
Organizational Culture 4
Hiring, Performance Management & Compensation Strategy 5
Leadership Role 6
Current Challenges 7
Identification of the Problem 7
Recommendations 8
I. EXECUTIVE SUMMARY:
II. INTRODUCTION:
Amazon.com, Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United States. It is the world’s largest internet company, based on revenue ($74.4 billion as of 2013) and number of employees (132,600 as of June 2014).
History:
The company was founded in 1994, after Bezos left his employment at a Wall Street firm, and moved to Seattle. It was founded in Bezos garage, which has grown to be a Fortune 100 company. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, VHSs, CDs, video and MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. In 2002 Amazon launched a new business model for web services platform, identifying a new area of potential growth and new customer, which grew into the seventh largest in the world within five years. In late 2007, it set up Lab125, whose first product the Kindle e-book reader disrupted the entire publishing industry. Since then, the company also produces consumer electronics – notably, Amazon Kindle e-book readers, Kindle Fire tablets, Fire TV and Fire Phone – along with being a major provider of cloud computing services. 1
Mission & Strategy:
Amazon’s mission is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices”. 2
III. ORGANIZATION CULTURE:
***I have the info for the endnotes and will do them correctly once the paper is complete and edited.
Amazon’s culture is a clear