Swot Analysis Woolworths

Topics: Retailing, Woolworths Limited, Australia Pages: 10 (2432 words) Published: March 11, 2015
COMPANY PROFILE

Woolworths Limited

REFERENCE CODE: 2FF5536D-6BA6-4CE5-81DF-4EABB0A5A391
PUBLICATION DATE: 8 Jul 2014
www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Woolworths Limited
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Woolworths Limited
© MarketLine

Page 2

Woolworths Limited
Company Overview

COMPANY OVERVIEW
Woolworths Limited (Woolworths or 'the company') owns and operates retail stores that sell food, liquor, fuel, general merchandise and home improvement products in Australia and New Zealand. It is headquartered in Bella Vista, Australia, and employs more than 197,000 people. The company recorded revenues (excluding financial income) of A$58,921.7 million (approximately $60,506.7 million) during financial year ended June 2013 (FY2013), an increase of 6.9% over FY2012. The operating profit of the company was A$3,594.6 million (approximately $3,691.3 million) during FY2013, an increase of 7.4% over FY2012. The net profit was A$2,259.4 million (approximately $2,320.2 million) in FY2013, an increase of 24.4% over FY2012.

KEY FACTS
Head Office

Woolworths Limited
1 Woolworths Way
Bella Vista
New South Wales 2153
AUS

Phone

61 2 8885 0000

Fax
Web Address

http://www.woolworthslimited.com.au

Revenue / turnover 58,921.7
(AUD Mn)
Financial Year End

June

Employees

197,000

Australian Stock
Exchange Ticker

WOW

Woolworths Limited
© MarketLine

Page 3

Woolworths Limited
SWOT Analysis

SWOT ANALYSIS
Woolworths Limited (Woolworths or 'the company') owns and operates retail stores that sell food, liquor, fuel, general merchandise and home improvement products. The company’s strong focus on Australian food and liquor business drives its top-line growth. However, low consumer confidence in Australia may have a negative impact on the company’s retail business. Strengths

Weaknesses

Strong focus on Australian food and liquor
business boosting the company’s top-line
growth
Multiple retail formats and banners
Efficient supply chain management
Extensive private label portfolio offering

Significant reliance on the Australian market

Opportunities

Threats

Increasing focus on retail data and big data
analytics could help Woolworths strengthen
its Australian supermarkets business
Strategic initiatives may strengthen the
company’s online retail presence and
enhance customer base
Launching new home improvement stores
in Australia

Intense competition in Australia and New
Zealand
Low consumer confidence in Australia may
have a negative impact on the company’s
retail business

Strengths

Strong focus on Australian food and liquor business boosting the company’s top-line growth Woolworths has been keeping a strong focus on its Australian food and liquor business by launching new products, opening new stores and introducing marketing campaigns. In its Australian supermarkets business, the company introduced a number of new products including sweet Solanato tomatoes, sweet crunch lettuce and ripe stone fruit (peaches and nectarines). In FY2013, the company opened 11 meat serveries providing specialty fresh meat cuts and specialist advice; and 91 new bakeries to broaden its range in artisan style breads, patisserie and premium cakes. During the reporting period, the company had bakeries in 78% of its supermarkets. Woolworths is also trialling a new premium deli counter concept and has added 38 speciality cheese counters with the potential to roll this out to 250 stores. During the reporting period, the company...
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