Marketing Management Hmv
London School of Commerce
Assignment on:
Marketing Management
Semester One 2012
Prepared By:
Ahmed Saber Mukit
Submission Deadline 19th December 2012
Introduction
HMV which stands for “His Master’s Voice” is a British entertainment company which mainly known as a recording label. Currently the company has operations in 4 countries United Kingdom, Ireland, Hong Kong, Singapore; and they have 273 stores in all over these 4 countries. The company is also a public limited company listed on the London Stock Exchange.
In the early day the company used to only sell albums and sign artists the now the company had to change themselves in order to compete with the fast moving world. So, now the company has an e-tailing site where they and sort of entertainment goods starting from smart phones, iPod, iPad, speakers & headphones, games, DVD movies, Blu-ray and everything. The site also allows their customers to buy music online and download games. The company also provides tickets to the customers for shows all over the United Kingdom, so the HMV customers are easily getting what they want on the company’s website. Recently they launched under their “The Studio” section where they sell clothing and accessories. They also sell books and poster. So the company sells various kinds of product under one name.
Background
The first HMV store was opened in Oxford Street in 1921. In their logo the dog’s name is Nipper is listening to His Master’s voice over the gramophone. In 1966 the small HMV store started expansion as it was getting popular, and after ten year with thirty five HMV stores it was the largest music retailer in the United Kingdom. The company had operations in Australia, United States of America, Japan and India. Some of them were closed and others were bought by other music company. Due to huge completion the company could not survive in these countries. This 90 year old company’s motto is to bring the artist and the customers
Assignment on:
Marketing Management
Semester One 2012
Prepared By:
Ahmed Saber Mukit
Submission Deadline 19th December 2012
Introduction
HMV which stands for “His Master’s Voice” is a British entertainment company which mainly known as a recording label. Currently the company has operations in 4 countries United Kingdom, Ireland, Hong Kong, Singapore; and they have 273 stores in all over these 4 countries. The company is also a public limited company listed on the London Stock Exchange.
In the early day the company used to only sell albums and sign artists the now the company had to change themselves in order to compete with the fast moving world. So, now the company has an e-tailing site where they and sort of entertainment goods starting from smart phones, iPod, iPad, speakers & headphones, games, DVD movies, Blu-ray and everything. The site also allows their customers to buy music online and download games. The company also provides tickets to the customers for shows all over the United Kingdom, so the HMV customers are easily getting what they want on the company’s website. Recently they launched under their “The Studio” section where they sell clothing and accessories. They also sell books and poster. So the company sells various kinds of product under one name.
Background
The first HMV store was opened in Oxford Street in 1921. In their logo the dog’s name is Nipper is listening to His Master’s voice over the gramophone. In 1966 the small HMV store started expansion as it was getting popular, and after ten year with thirty five HMV stores it was the largest music retailer in the United Kingdom. The company had operations in Australia, United States of America, Japan and India. Some of them were closed and others were bought by other music company. Due to huge completion the company could not survive in these countries. This 90 year old company’s motto is to bring the artist and the customers