Marketing Ethics
Social Responsibility and Ethics in Marketing
M Mohamed Labbai* Abstract This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their budding marketing managers, the importance of Social responsibility and Ethics in their marketing subject or as a separate course. 2) How far the practicing marketing managers in India giving importance to the ethical aspects and 3) To what extent MNCs operating in the developing countries like India taking care of the ethical and social responsibility aspects while operating their business. Keywords: Conflict, Stakeholders, Corporate Citizenship, Ethnic marketing, Green marketing, Social marketing, Ethical Values. Introduction There is a growing trend among academicians and professionals (Indian Marketers and MNCs operating in India started realizing the importance of CSR and ethics in marketing and their role in conducting the business which takes care of the society’s interest at the same time optimizing the profit of their organizations. Corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large”. Here society meaning customers and people at large. It is an expression used to describe what some see as a company’s obligation to be sensitive to the needs of all the stakeholders in its business operations. A company’s stakeholders are all those who are influenced by, or can be influenced by, or can influence, a company’s decisions and actions. These can include (but are not limited to): employees, customers, suppliers, community organizations, subsidiaries and affiliates, joint venture partners, local neighborhoods, investors and shareholders (or a sole owner), Government and
M Mohamed Labbai* Abstract This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their budding marketing managers, the importance of Social responsibility and Ethics in their marketing subject or as a separate course. 2) How far the practicing marketing managers in India giving importance to the ethical aspects and 3) To what extent MNCs operating in the developing countries like India taking care of the ethical and social responsibility aspects while operating their business. Keywords: Conflict, Stakeholders, Corporate Citizenship, Ethnic marketing, Green marketing, Social marketing, Ethical Values. Introduction There is a growing trend among academicians and professionals (Indian Marketers and MNCs operating in India started realizing the importance of CSR and ethics in marketing and their role in conducting the business which takes care of the society’s interest at the same time optimizing the profit of their organizations. Corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large”. Here society meaning customers and people at large. It is an expression used to describe what some see as a company’s obligation to be sensitive to the needs of all the stakeholders in its business operations. A company’s stakeholders are all those who are influenced by, or can be influenced by, or can influence, a company’s decisions and actions. These can include (but are not limited to): employees, customers, suppliers, community organizations, subsidiaries and affiliates, joint venture partners, local neighborhoods, investors and shareholders (or a sole owner), Government and
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