Fiji Water
QUESTIONS: FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY
1. What is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability? It is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term. It involves the customer at all times, how the consumer will benefit and focuses on full satisfaction of the customer not selling of the product. Socially responsible companies should aspire to produce desirable products; these products should provide immediate satisfaction and long term benefits. These products are seen by consumers as immediate gratification products and that will also have a positive impact on society, long term wise. Marketing ethics refers to the philosophical examination, obviously from a moral standard point, of a particular marketing issue that is involved with any matter related to moral judgment. These factors mentioned evolve in a socially responsible and culturally sensitive business community. Corporate social responsibility is a form of corporate self-regulation integrated into a business model. It is focused on promoting the public interest by basically encouraging community growth and development, and voluntarily eliminating practices that can harm the public sphere. Corporate social responsibility is the inclusion of public interest into corporate decision making, and it includes three major factors which are involved, people, planet and profit. Marketers should always take this into consideration not because of legal or ethical issues but because everyone’s actions affects the public in any given way. Business needs to create profit at all times but in a respectable way and this is why corporate social responsibility is essential for marketers.
2. What factors contributed to the marketing success of FIJI Water? FIJI water had to adapt to the new market trends, people’s desires and
1. What is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability? It is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term. It involves the customer at all times, how the consumer will benefit and focuses on full satisfaction of the customer not selling of the product. Socially responsible companies should aspire to produce desirable products; these products should provide immediate satisfaction and long term benefits. These products are seen by consumers as immediate gratification products and that will also have a positive impact on society, long term wise. Marketing ethics refers to the philosophical examination, obviously from a moral standard point, of a particular marketing issue that is involved with any matter related to moral judgment. These factors mentioned evolve in a socially responsible and culturally sensitive business community. Corporate social responsibility is a form of corporate self-regulation integrated into a business model. It is focused on promoting the public interest by basically encouraging community growth and development, and voluntarily eliminating practices that can harm the public sphere. Corporate social responsibility is the inclusion of public interest into corporate decision making, and it includes three major factors which are involved, people, planet and profit. Marketers should always take this into consideration not because of legal or ethical issues but because everyone’s actions affects the public in any given way. Business needs to create profit at all times but in a respectable way and this is why corporate social responsibility is essential for marketers.
2. What factors contributed to the marketing success of FIJI Water? FIJI water had to adapt to the new market trends, people’s desires and