marketing communication
I. MARKETING COMMUNICATION
1.1 Background
Every organization works with certain objectives and these are to be achieved. To achieve these pre-decided objectives a number of activities are to be performed. The activities may include production, marketing, human resource, finance, transportation, service, research, logistics, purchase and storage, trading, assembling, distribution and others. These activities are performed and are related to each other so that the objectives can be fulfilled effectively.
Marketing is one of the important activities of an organization. It is through marketing that product or services of the company are reaching to the customers. The company gets the money back when the products are sold out in the market. So the business cycle keeps on going further. It is required to coordinate the marketing activities and necessary to work in close coordination with production. Production alone is not going to serve the purpose. Production without marketing become useless for the company and marketing without production is not possible. Similarly, marketing is related to other activities like finance, research and human resource activities.
The main concern of this paper is with marketing activities and marketing communication in particular. Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify, satisfy, and keep the customers. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.
Marketing evolved to meet the needs in developing new markets caused by mature markets and overcapacities. The adoption of marketing
1.1 Background
Every organization works with certain objectives and these are to be achieved. To achieve these pre-decided objectives a number of activities are to be performed. The activities may include production, marketing, human resource, finance, transportation, service, research, logistics, purchase and storage, trading, assembling, distribution and others. These activities are performed and are related to each other so that the objectives can be fulfilled effectively.
Marketing is one of the important activities of an organization. It is through marketing that product or services of the company are reaching to the customers. The company gets the money back when the products are sold out in the market. So the business cycle keeps on going further. It is required to coordinate the marketing activities and necessary to work in close coordination with production. Production alone is not going to serve the purpose. Production without marketing become useless for the company and marketing without production is not possible. Similarly, marketing is related to other activities like finance, research and human resource activities.
The main concern of this paper is with marketing activities and marketing communication in particular. Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify, satisfy, and keep the customers. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.
Marketing evolved to meet the needs in developing new markets caused by mature markets and overcapacities. The adoption of marketing