Marketing and Social Media

Satisfactory Essays
Topics: Marketing
Staff research supervision interests Mat Robson | * International offshoring decisions and consumer perceptions; * New product development in emerging markets; * Exporting strategies; * New technology acceptance among consumers; | Pali | * International aspects of marketing, * CSR, ethical issues and consumer boycotts, * Technology applications in marketing, * All aspects of services marketing & marketing | Tao Jiang | * Luxury product consumption, * International retailing, * Multi-channel distribution, * Country of origin | Magnus Hultman | * Place/destination branding * International marketing standardization/adaptation * Tourism/hospitality marketing * International brand performance | Costas L | * Sustainability/green marketing, corporate social responsibility, and ethics, * Advertising & consumer behaviour, * Supply chain management in retailing, * Tourism marketing/management | Nathaniel Boso | * Doing business in developing/emerging markets * Brand management * International marketing Communications strategy * Entrepreneurship and small business management | Caterina Presi | * Social media, * Culture/International dimensions and online communities / social media, * Consumer creativity/co-creation, * Consumer resistance | Ghasem Zaefarian | * Service Marketing, * Service Recovery Strategies, * Service Quality and Customer Satisfaction, * Relationship Marketing and B2B Relationships | Sally Chan | * Ethical advertising, , * International advertising, * Advertising appeals, * Elderly and disability marketing | Tony Aldred | * Relationship and Direct Marketing , * Loyalty/ Branding programmes * Consumer Marketing Communications, .e-marketing and digital marketing | Tony Byng | * Public relations, * Social media, * Advertising, * Sales promotion |

Aris Theotokis | * Facebook Usage and

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