Bus 406 Principles Of Marketing Answers

Principles of Marketing BUSI 406
Sections 001, 002, 003, 004, 005 FALL 2014
Course Schedule

Date
Class Topic
Assignments
(To be completed prior to class)
Wednesday, August 20
Class Introduction & What is Marketing?
Obtain “Essentials of Marketing” Textbook & Carefully Read Syllabus
Monday, August 25
Marketing’s Value to Consumers, Firms, and Society
Chapter 1
Wednesday, August 27
Marketing Strategy Planning
Chapter 2
Monday, September 1 is Labor Day – NO CLASS
Wednesday, September 3
Evaluating Opportunities in the Changing Market Environment
Chapter 3
Please read handout: Guidelines for Marketing Cases/Assignments
Monday, September 8
Focusing Marketing Strategy with Segmentation and Positioning
Chapter 4

Wednesday,