Market shares UK - Chocolate industry

Topics: Chocolate, Cadbury plc, Ferrero SpA Pages: 3 (424 words) Published: November 28, 2013
TOMS Gruppen A/S most important competitors


4 largest “players”:

Mondelés: Cadbury + kraft -> 36,1% Market leader
Mars Incoporated -> 26%-> Market challenger
Nestlé -> 18% -> Market follower
Ferrero -> 3,2 % -> market nichers

Mondelés International (revenues: $54,365,000,000) (
-> Kraft bought Cadbury -> Mondelés bought Kraft

Chokolade categories: Milka, Cadbury, Côte d'Or, Toblerone

Salg i 33 lande: Albanien, Østrig, Belgien, Bulgarien, Bosnien, Kroatia, Tjekkiet, Danmark, Estland, Finland, Frankrig, Tyskland, Grækenland, Ungarn, Irland, Italien, Letland, Litauen, Luxembourg, Makedonien, Montenegro, Holland, Norge, Polen, Portugal, Rumænien, Serbien, Slovakiet, Slovenien, Spanien, Sverige, Schweiz og Storbritannien.

Products: Cadbury (huge sortiment), fry’s, Cadbury dairy milk, halls, Hollywood, Eclairs

Kraft Foods Inc.
Produces (worldwide): snacks, beverages, cheese, convenient meals and grocery products. Markets its products in 170 countries
Europe: biscuits, beverages, cheese, grocery and convenient meals. Key brands: Milka, Suchard, Jacobs, Gevalia, Carte Noire Kraft, Dairylea, etc. Cares about CSR -> Web page

Mars Inc.
Produces: Chocolates, candies, chewing gum, rice, entrees, sauces and beverages (dog and cat food) Business segment: Pet care, chocolate, Wrigley, food, drinks and symbioscience Operates in: North America, Europe, Russia, Asia Pacific, Latin America, Africa, India, Middle East and Commonwealth of independent States countries Chocolate brands: M&M’s, Snickers, Dove, galaxy, Mars, Milky way, twix, etc. Manufacturing facilities: 28 (fabrics)

Cares about CSR – web page

Nestlé (largest food and beverage company in the world)
Products: beverages, milk based products, ice creams, prepared dishes and pharmaceutical products Operates in: Europe, America, Asia and Africa
Chocolate segment: Aeto, Butterfinger, Cailler, Kit Kat, Orion, Smarties 94.340million...
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