Market Opportunities in E-Commerce, South Africa

Topics: Retailing, Online shopping, Electronic commerce Pages: 33 (11786 words) Published: April 3, 2013
Market Research Report
Analysing Online Retail Possibilities
For South African Businesses

Prepared by
Asaad Manjoo

Chapter 1: Introduction 1.1 Aim of the research study 1.2 Problem Statement and Objectives 1.3 Literature study 1.4 Methodology 1.5 Conclusion Chapter 2: Consumers 2.1 The South African Internet use market: An overview 2.2 Product and service categories purchased by Internet shoppers 2.3 Consumer Behaviour Consumer Characteristics Online Consumer Characteristics 2.3.2 Factors that influence consumers to purchase online 2.3.3 Concerns consumers have about purchasing online 2.4 Advantages and Disadvantages of Online Shopping 2.5 Conclusion Chapter 3: The business perspective 3.1Critical success factors for online retail 3.2 Best Online Retailers Globally 3.2.1 North American Online Retail Giants 3.2.2 Global Traditional Retailers 3.3 The bigger picture: Online Retailers vs. Traditional Retailers 3.4 Barriers to Online Retailing 3.5 Advantages and Disadvantages of Online Retailing 3.6 Conclusion Chapter 4: Conclusion and Recommendation 4.1 Recommendations 4.2 Conclusion References Annexure

Chapter 1: Introduction
Chapter one provides an outline on the content of this research study and as to why...

References: Amiri, S. (2012) The Republic of South Africa: The Slow Growth of a Promising Future. International Journal of Applied Science and Technology Vol. 2 No. 3
Botha, J., Bothma, C
Dr Georgiades, P., Dr duPreez, J., Dr Dowsland, B. & Dr Simintiras, A. (2000) Attitudes toward On-line Purchase Behavior: Comparing Academics, Students and Others, 5-6
Hasslinger, A., Hodzic, S
Hawkins, D., Best, R. & Coney, K. (2001). Consumer Behaviour. Building Marketing Strategy (8th ed.). Boston : Irwin Mcgraw-Hill.
Kau, A.K., Tang, Y.E. & Ghose, S. (2003) Typology of online shoppers. Journal of Consumer Marketing, 20, 139-
North, E.J., Mostert, P.G
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