Preview

Management Function

Powerful Essays
Open Document
Open Document
1753 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Management Function
Running head: SOUTHWEST AIRLINES FACTORS OF MANAGEMENT

Southwest Airlines Factors of Management
Andrew Carr
Charlie Minni
University of Phoenix

External / Internal Factors Paper on Southwest Airlines
In today’s employment world, having effective management skills are critical in a companies desire to breed success. Within the airline industry, competition and competitive practices would be a severe understatement. This paper will examine Southwest Airlines core management team by indicating the possible internal and external factors that impact the four functions of any successful management team, ((planning, organizing, leading, and controlling). The second part of this paper will identify how Globalization and Diversity impacts and at times redirects the four functions of management. The final portion of this paper will explain how management uses delegation as a tool within the four functions of management.
Internal Strengths and Weakness
How the airline industry handles their own internal strengths and weaknesses, will affect the four functions of management including planning, organizing, leading, and controlling. Airline industry is, first and foremost, a customer service organization. This belief is based on the fact that all airlines simply use aircraft to deliver their product. For instances, most all-major airlines companies use the 737s aircraft which are similar to and apply the same laws of physics as everyone else’s aircraft.
What began as a small Texas airline has grown to become one of the largest airlines in America. Southwest Airlines knows and understands the vitality of proper management and has created a successful organization based on proper management techniques. Today, Southwest Airlines flies almost 100 million passengers a year to 63 great cities all across the country, and we do it more than 3,300 times a day. With over 500 aircraft, Southwest Airlines has one of the youngest fleets in the nation, with an average age of



References: Berkun, S. (2007, February 26). Demand Satisfaction. Retrieved April 24, 2008, from http://blog.getsatisfaction.com/2007/02/26/scott-berkun-southwest-airlines-and-putting-cutomers second Kontzer, T. (2005, March 28). Wings of change. Retrieved April 28, 2008, from http://www.informationweek.com/news/management/showArticle.jhtml;jsessionid=4QJOLHITSFJYSQSNDLOSKHSCJUNN2JVN?articleID=159905929&_requestid=910842 Marcial, G. (2005, November 7). Southwest airlines wings north. Retrieved April 28, 2008, from http://www.businessweek.com/magazine/content/05_45/b3958118.htm Southwest Airlines (2008). Southwest airlines fact sheet. Retrieved April 28, 2008, from http://www.southwest.com/swamedia/factsheet.html#Fleet http://www.mccombs.utexas.edu/news/pressreleases/barrett_wrap.asp Herald (2008). Whistler Blowers says job threaten after reporting problems at Southwest. Retrieved April 28, 2008, from http://www.bostonherald.com/news/national/ politics/general/view.bg?articleid=1085005&srvc=rss

You May Also Find These Documents Helpful

  • Powerful Essays

    The main reasons for the success of Southwest Airlines are three fold, with CEO Gary Kelly, co-founder and board chairman Herbert D. Kelleher, and president Colleen Barrett, core competencies, and corporate culture as its base. This includes their company values; concern, respect, and caring for their employees and customers - to define it. (BCLC SOUTHWEST AIRLINES, 2006)…

    • 1462 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Due to the economic crisis, fuel prices, and act of god environmental crisis, airline industries have suffered in the last ten years. However, these major threats do not seem to threaten Southwest Airlines. In fact, Southwest has been achieving consistent annual profitability for 38 consecutive years. (“Annual Report,” 2010)…

    • 5067 Words
    • 21 Pages
    Good Essays
  • Best Essays

    Other major initiatives in their strategic plan include Rapid Rewards® frequent flyer programs, Fleet Modernization to the 737-800s, a New Reservation System, and International Capabilities (Southwest Airlines, 2013).…

    • 3959 Words
    • 16 Pages
    Best Essays
  • Powerful Essays

    This internal business analysis is on Southwest Airlines, which was founded in 1967 by Rollin King and Herb Kelleher. The main focus for Southwest Airlines was to provide low cost flights for their customers, and also have exceptional customer satisfaction. Southwest is a leading airline company that continues to do well in an industry that has been historically challenging. For instance, in the span of two years (2005-2007) five major airlines have filed for bankruptcy. The challenges are great in the airline industry, because competitors are trying to imitate the “low-cost” offering of Southwest. Many companies have tried to do what Southwest has done, and many have failed to stay in business. Surprisingly, many of those companies were started by ex-employees of Southwest. Southwest currently has a profitability record for the past thirty six years, which is spectacular in such a challenging industry. Herb Kelleher has been replaced by Gary C. Kelly, as the president when he resigned in May of 2008. Southwest is in the process of expanding the locations they serve so that they can increase market share, and also find ways to cut costs without losing their quality. In order for southwest to continue their consecutive financial success there is a necessity for excellence in the execution process of their strategy.…

    • 1766 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    In this report I am going to talk about Southwest Airlines. I will discuss the culture of Southwest Airlines, and how it is displayed. I will talk about the traits and skills Gary Kelly possesses that make him an effective leader. I will also identify Southwest Airlines core competencies.…

    • 399 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Southwest Airlines is the world’s largest low cost American airline. Southwest is the largest airline in terms of passenger load (2009) and fifth largest fleet in the world. Southwest Airlines has carried the most domestic and international passengers than any other US airlines since late August. It has posted a profit consecutively for 37 years. It operates about 3200 flights an year mostly which comprise of short and quick trips to the major airports of the world and operating only a single type of aircraft i.e. B737.…

    • 4166 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Southwest Airlines

    • 6862 Words
    • 28 Pages

    Southwest exists and operates within the air travel industry in the United States; an industry which has traditionally been based on a point-to-point flight system. However, this industry has been redefined, evolving into a hub-and-spoke system which all airlines have adopted; all except…

    • 6862 Words
    • 28 Pages
    Powerful Essays
  • Better Essays

    Southwest Airlines

    • 1025 Words
    • 5 Pages

    In an industry that saw an entire industry literally destroyed by the events of 9/11, airlines were filing bankruptcies, most notably United Airlines. Southwest, on the other hand, has constantly made a profit for 30 years and added value to their business. So much so that Serafimov (2004) states that 200 shares of Southwest stock purchased at just over twenty-two dollars per share back in 1985 is now worth just over $24,000. This translates to a 17% increase per year. It is the purpose of this paper to discuss the business juggernaut that is Southwest Airlines and its leader Herb Kelleher.…

    • 1025 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Southwest Airlines Company is an American airline with headquarters in Dallas, Texas. Based on domestic passengers carried, Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3,400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an extremely competitive industry, Southwest Airlines Company tries to differentiate itself from its competitors by projecting itself as the only low-fare, short-haul, high-frequency, point-to-point carrier in America that is fun to fly. Southwest Airlines Company is known and recognized by consumers for its low priced fares. The airline needs to be extremely cost-efficient in order to be successful. Therefore, their business plan is focused on utilizing single aircraft type, short-hauls, secondary airports, point-to-point versus hub-and-spoke to keep its costs down. They also pride themselves for doing unconventional things. For example, not assigning seats to passengers on their flights helps to reinforce its image that it gets passengers to their destinations when they want to get there, on time, and at the lowest priced fare available. By not assigning seats, Southwest can turn the airplanes around quicker at the gate. If an airplane can be turned around quicker, more flights can be flown each day. Having more flights generates more revenue, so that Southwest can offer lower fares. The goal of Southwest Airlines Company’s marketing communications is to offer a travel product that is built around flights targeted to specific demographics and ticket pricing that is simplified so that passengers know exactly what they are getting for what they pay.…

    • 761 Words
    • 4 Pages
    Satisfactory Essays
  • Best Essays

    Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas, Houston and San Antonio (Brief History, 2009). 38 years later, Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet, 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses. Aside from its weaknesses, Southwest Airlines has also been keeping track of opportunities that currently exist in the market. Like all other companies, however, they still have some ground to make up when analyzing possible threats to its business.…

    • 2204 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Gittell, Jody Hoffer, The Southwest Airlines Way, New York, N.Y.; McGraw-Hill, 2003, pp245-246 (Gittell, 2003, p.245-246).…

    • 867 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The case study, prepared by Arthur A. Thompson, University of Alabama, and John E. Gamble, University of South Alabama, focuses on the rise to business prominence of Southwest Airlines, a regional airline with a low-cost no-frills approach.…

    • 9620 Words
    • 39 Pages
    Powerful Essays
  • Best Essays

    Southwest Airlines Company, an American low-cost airline is the third largest airline in the world as well as the U.S.A. by the number of passenger aircraft among all of the world 's commercial airlines (Arlene Fleming, About.com Guide; www.nationsonline.org), operating more than 540 Boeing 737 aircraft today between 67 cities in the U.S.A. (Southwest Airlines Fact Sheet of 2008). Today, Southwest operates approximately 3,300 flights daily and boasts of being the only major airline to post profits every year for the last thirty six years. It justifiably claims to be the United States’ most successful low-fare, high frequency, point-to-point carrier (www.southwest.com).…

    • 2731 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Southwest Airline case study

    • 2348 Words
    • 10 Pages

    For the purpose of this study we shall be taking southwest airline as a case study, Southwest Airline is a major U.S. airline that primarily provides short haul, high frequency, point- to point, low fare service. Southwest was incorporated in Texas and commenced operations on June 18, 1971 with three Boeing 737 aircraft…

    • 2348 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Functions of Management

    • 348 Words
    • 2 Pages

    The following will include the four major functions of management in a health care setting, how these functions apply to managing others, important roles for health care manager and leader in the diversified health care industry and the most significant aspect related to health care management that I would like to gain by taking this class.…

    • 348 Words
    • 2 Pages
    Good Essays