Lucky Charms: Advertisement Analysis

In the Lucky Charms Ad the other is the leprechaun. The normal would be the little children that it is trying to steal cereal from the kids. It is made clear because the leprechaun in the ads represents the typical Irish American stereo types. The stereo types used are that leprechauns are mischievous and thieves. It is clear that the children have power in these ads. In every ad the leprechaun steals cereal from the children, and the children always get the food back. The ads always depict the leprechaun as bad and the children as good. The complaints of the other are that they want the lucky charms. They are given a voice, but it is clear that what they want is in the wrong. You can tell because the leprechaun never gets the cereal in the end.
To me, the magic symbolizes the good a leprechauns can bring. The gold at the end of the rainbow. This comes up in the commercials. It seems that this is used to slightly downplay the racism used to advertise. The symbols used are the typical Irish American leprechaun stereo types. The green outfit, mischievous behavior, rainbows and stealing. These are all stereo types created by Americans that really don’t have anything to do with the traditional Irish leprechaun. History matters here because it is proof that the ad is full of stereo types and discrimination. The actual Irish Myths surrounding leprechauns is a little old man who rides sheep around and mends shoes. He also wears red instead of green [discovery video]. Although his is still mischievous, he doesn’t usually steel. He will do little things like boil the pot over. Also, if you catch him you are supposed to be granted 3 wishes [discovery article]. This history is important to