Leadership Analysis: Emirates Airlines

Leadership Analysis: Emirates Airlines 1. Introduction Each and every organisation is trying to use strategies that would sustain or enhance their competitive advantage in the market, and Emirate Airline is never an exemption. Accordingly, the corporate strategy and management of a business describes the process of directing and leading the business operations within the company by exhausting their available resources extensively in order to attain the organizational objectives. This includes business plan conceptualization and monitoring the implementation of the efficiency and effectiveness of the strategy. The company considers unique strategic management to identify and enumerate the aims of the company so as to come up with sound business practices to gain profit and satisfy the needs and demands of the target market (2004). Aside from these, Emirates Airline is trying to be competitive and marketable through their leaders and the leadership styles that they are implementing and using. Primarily, the main goal of this paper is to analyse the strategies of Emirates Airline in order to sustain their competitive advantage. Moreover, this paper will also analyse the leadership style used within the company. This paper will also discuss the organizational behaviour, its internal and external environment through the use of different marketing tools such as SWOT analysis and Pest Analysis. 2. Background of the company Emirates Airline was founded on May 25, 1985 by the government of Dubai and was supported by which is the founder of Germania (German Airline). The airline industry has started its operations with flights to Mumbai and Karachi and then followed by Delhin in September. Today the industry is considered to be a subsidiary of The Emirates Groups which is headquartered in Dubai, UAE. The company has been provided with different recognitions and in 2007 Emirates was noted to be the eight-largest airline