There are many types of language uses that are found in different contexts. My language study will focus specifically on the language used in cosmetic advertising in magazines. Through my study, the particular linguistic features and conventions of this type of language and its purpose in its context will be determined. The process, which will lead to these findings, will involve the collection of samples, which will incorporate the language used in cosmetic advertising. The samples will be chosen from numerous magazines aimed at females to ensure that there is a variety in the examples collected so that the information on this type of language will be comprehensive and in-depth. The unique linguistic features depicted in the samples identified will then be analyzed for their function in their contexts. Furthermore, the implied audience and the effect that the language has on them will be discovered through recognizing whom the language would primarily appeal to and how they would react to what is being conveyed to them. There were a range linguistic features and conventions evident in the samples which were analyzed, all of which contributed in enhancing the effectiveness of the content of the advertisements and persuading the audience to purchase the products.
Firstly, many striking similarities were found in the layout of the cosmetic advertisements, particularly in the samples that advertised makeup products, which had visual elements that were more prominent than the textual elements. Photographs of celebrities and models were what made up most the visual elements of the advertisements and their function was to convey to the audience images of what they could look like if they used such products. The textual elements of the samples were placed at certain areas around the image and took up much less space. Enumerations of the name and brand of the product in large font and descriptions of the products and
