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Kudler Fine Foods: Strategic Planning

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Kudler Fine Foods: Strategic Planning
Kudler Fine Foods: Strategic Planning
Kudler Fine Foods (Kudler), a gourmet shop, has recently decided to add organic produce to its product line up and implement a catering service. Actuating this business venture will affect Kudler 's suppliers, employees, and consumers. The focus of this paper is to explore how changes in technology have created business opportunities for Kudler, identify the strategy that Kudler should pursue, explore some of the tactics the organization should implement to realize the strategy, and review the role of management.

Technological Advances and Business Opportunities
Any organization that is looking to be successful in this highly competive business world must seize the opportunities created by technological innovations in order to create new business opportunities. Web-based technologies have dramatically lowered and in some cases, eliminated the once-formidable barriers to entry in market after market. No longer are organizations tied to a single sector. Kudler Fine Foods is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. pursuing customers by generating traffic, advertise services, products and promotions. Kudler Fine Foods is working to continuously market to its existing customers and while also targeting potential new customers in key market area. The organization’s webpage is used for advertising and marketing as well as sharing information with customers. The Internet has impacted every aspects of marketing. Going back the marketing mix, product is no longer just the physical item or service but instead everything about the buying experience that a customer finds satisfying. The customer experience “is defined as the sum total of the interactions that a customer has with a company 's website, from the initial look at a homepage through the entire purchase



References: Jones, G. & George J. (2008) Contemporary Management. New York: MacGraw- Hills Companies Porter’s Generic Strategies. Retrieved June 8, 2008 from www.quickmba.com The Importance of Market Research in Business Planning. Retrieved May 26, 2008 from www.morebusiness.com University of Phoenix. (2007). Kudler Fine Foods [Computer Software]. Retrieved May 19, 2008, from the University of Phoenix, rEsource, Simulation, MBA 502- Managing the Business Enterprise. US Sales of Natural, Organic Products Top $56.7 Billion. Retrieved May 18, 2008 from www.infowars.com

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