Preview

Kroger's Competitive Advantage

Satisfactory Essays
Open Document
Open Document
91 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kroger's Competitive Advantage
To sum up, the grocery retail industry is highly competitive and profit margin is narrow. Each company in this market provides almost identical products. Companies have to compete on price. Strict cost disciplined approach, technology improvements, customer engagements, and low prices have enabled Kroger to become the market leader, holding the second position. According to the Nielsen Data Service, Kroger’s overall market share increased by 60 bps in fiscal 2015 (Market Realist, 2015). Kroger should continue carrying out its strategy to gain competitive advantages in order to increase more market share.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Ag Marketing Review of "Twenty Years of Competition Reshape the U.S. Food Marketing System"
    • 559 Words
    • 3 Pages

    Ag Marketing Review of "Twenty Years of Competition Reshape the U.S. Food Marketing System"

    According to Martinez and Kaufman’s “Twenty Years of Competition Reshape the U.S. Food Marketing System,” the food market is becoming increasingly competitive. Over the last 20 years there have been tremendous changes in the way food is bought in the retail market. Consumers are looking for value and differentiation and the retailers are working hard to follow.…

    • 559 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Walmart's Value Chain Analysis Essay
    • 134 Words
    • 1 Page

    Walmart's Value Chain Analysis Essay

    The U.K. grocery market is highly diverse, with a wide range of formats, from convenience stores to hypermarkets, warehouse clubs and online stores. The market is currently led by five grocers (Tesco, Sainsbury, Wal-Mart‘s Asda, Morrisons and Cooperative Group), accounting for almost 55% of grocery retail banner sales, while the remaining 45% is attributed to hundreds of outlets scattered throughout the country (Planet Retail). Over the years, large players have continued to expand, both in terms of size, product range and services, increasingly taking market share from their smaller competitors.…

    • 134 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Best Essays

    Mark 1012 Report
    • 1637 Words
    • 7 Pages

    Mark 1012 Report

    References: Aldi 2013, Aldi, viewed 3 April 2013, 2013, Armstrong, G., Adam, S., Denize, S., Kotler, P. 2012, Principles of Marketing, Pearson Australia Group Pty Ltd, Australia. Australian Competition & Consumer Commission 2008, Report of the ACCC Inquiry into the Competitiveness of Retail Prices, ACCC, Canberra. Australian Food and Grocery Council & A.T. Kearney Australia, 2011, 2020: Industry at a Crossroad, AFGC, Kingston. Bonn, I. 2006, ‘Aldi in Australia’, Strategic Management: An Integrated Approach, eds C.W.L Hill & G.R. Jones, John Wiley & Sons, QLD, pp. c1-c11. Choice 2009, Choice, viewed 2 April 2013, Dibb, S. & Lyndon, S. 1996, The Market Segmentation Workbook, Thomson Learning, United Kingdom. Kumar, N. & Steenkamp, J.E.M. 2007, Private Label Strategy, Harvard Business School Press, America. Krieger, E 2011, Smart Company, viewed 2 April 2013, Smith, R.L. 2006, ‘The Australian grocery industry: a competition perspective’, The Journal of Agricultural and Resource Economics, vol. 50, no. 1, pp. 33-50. Woolworths Supermarkets 2013, Woolworths Supermarkets, viewed 3 April 2013, The Nielsen Company 2010, The Nielson Company, USA, viewed 4 April 2013, The Nielsen Company 2011, The Rise of the Value-Conscious Shopper: A Nielsen Global Private Label Report, The Nielsen Company, USA, viewed 3 April 2013, Thomson, J. 2009, Smart Company, viewed 3 April 2013,…

    • 1637 Words
    • 7 Pages
    Best Essays
    Read More
  • Powerful Essays

    Publix Paper
    • 1355 Words
    • 6 Pages

    Publix Paper

    There is a need for Publix to improve the execution process of their current marketing function, so that the company generates ways to stay consistent and successful with their current competitive position. It will differentiate their offering and create more value for the company in the supermarket industry. The current marketing position at Publix states, in its online corporate marketing section that the company “seeks to align our business with the needs of our customers. Our objective is to assure competitive success by best matching our product and service offerings with the demand of our customers” (Publix Supermarket Inc., 2011). The company should readjust and align their execution around the aforementioned current marketing position by expanding their concept of quality over low prices into a concept that not only provides quality but is successful at quality with economical prices. According to Agonist Learning Center, “clever marketing, great customer service, and quality over low prices are the core of Publix’s success. While Wal-Mart focuses on the other end of the market – the end that, with limited financial means, wants the lowest possible prices for reasonable quality – Publix focuses on the customer base with a little more money to spend” (“Considering Publix Stock”, n.d.). Our proposed market position and strategy doesn’t look at Publix customers as consumers interested in great quality than in saving dollars, we see a need for great quality and savings while being treated in the high maintenance boutique style supermarket Publix offers than in less upscale warehouse styled grocery stores that make customers feel “herded through cattle-call lines with harried cashiers” while receiving average to low quality just for low prices.…

    • 1355 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Annual Report. Kroger Co.
    • 802 Words
    • 4 Pages

    Annual Report. Kroger Co.

    The Kroger Co. was founded in 1883 and incorporated in 1902. It is one of the nation’s largest retailers, as measured by revenue. The Kroger Co is currently ranked #2 in the industry on the Fortune 500 list and # 25 overall. There revenues are earned and cash is generated as consumer products are sold to customers in their stores. They earn income predominately by selling products at price levels that produce revenues in excess of the costs incurred to make the products available to customers. Such costs include procurement and distribution costs, facility occupancy and operational costs, and overhead expenses. The retail operations, which represent over 99% of Kroger’s consolidated sales and EBITDA, are there only reportable segment.…

    • 802 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Publix Supermarkets Case Study
    • 1003 Words
    • 5 Pages

    Publix Supermarkets Case Study

    What factors are currently involved in successfully competing in the supermarket industry and how will these factors change in the next 10 years?…

    • 1003 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Analyzing Kroger's Supply Chain
    • 580 Words
    • 3 Pages

    Analyzing Kroger's Supply Chain

    Kroger nowadays is very popular and is usually associated with the high quality of goods along with their affordability. One also admits the fact that being one of the greatest grocery supermarket chains in the country, Kroger follows all rules which exist in the given sphere in order to protect its image. That is why, it is possible take its supply chain strategy as the example for the…

    • 580 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Attention Shoppers
    • 981 Words
    • 4 Pages

    Attention Shoppers

    Kroger’s corporate strategy consists of continuously innovating and creating new ways of bring value to the customer. They were pioneers for many of the things that we now consider norms in grocery stores. In the past, Kroger had rapidly expanded to many store locations to gain market share. This expansion strategy caused them to lose profits in some of their stores. Even though Kroger closed a few of its stores, and the new executive pay structure did no encourage an expansion strategy, Kroger was able to earn higher profit because of it.…

    • 981 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Loblaws Business Strategy
    • 550 Words
    • 3 Pages

    Loblaws Business Strategy

    The grocery industry is a commoditized industry, which makes it difficult for grocers to sustain through differentiation. Buyer power is high and thus, cost leadership and operational efficiencies are critical. There is fierce competition amongst various grocery stores, with the main players such as Loblaw and A&P holding multi-banner stores in various market segments. Traditional grocery stores also lose some of their market share to drug stores, convenience stores and other retailers who have entered the industry. Threat of substitutes from fast-food and take- away outlets is not as prevalent, since many grocery stores have started stocking ready-to-eat meals and have deli services available for consumers. Competitive pressures are increasing in the industry with the potential entry of Wal-Mart and new delivery methods such as the internet.…

    • 550 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Market Strategy in Tesco, Aldi and Morrisons Essay Example
    • 1217 Words
    • 5 Pages

    Market Strategy in Tesco, Aldi and Morrisons Essay Example

    During the recent economic crisis, big businesses such as supermarkets are under pressure to develop marketing in order to attract customers Most successful businesses depend on outstanding marketing strategies to win the market share and to ensure their products and services satisfy the needs of consumers. Marketing can also have a significant effect on a company's performance in terms of influencing the customers’ buying behavior. This essay will discuss different types of marketing strategies used by supermarket companies focusing on four main aspects: products placement, own brand, pricing strategies and activities, as well as comparing how Tescos, Morrisons and Aldi used them in marketing.…

    • 1217 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Cucina Fresca Case
    • 1140 Words
    • 5 Pages

    Cucina Fresca Case

    * Thorough market survey – The company structured its R&D division and outsourced the market survey to Nielson Bases. The survey took into consideration both- the market potential as well as behavioral considerations.…

    • 1140 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    business strategies of kfc
    • 1731 Words
    • 6 Pages

    business strategies of kfc

    4.1. General Introduction Of KFC KFC Corporation, based in Louisville, Kentucky, is the chicken restaurant chain specializing in the worlds most popular, especially in Recipe Original, Extra Crispy, Kentucky Grilled Chicken and Original Recipe Each day,. more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. Take more than 5,200 KFC restaurants in the United States and more than 15,000 units worldwide operations. KFC is world famous for fried chicken recipe Original Recipe - is made with a secret recipe blend of 11 herbs and spices Colonel Harland different from Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products - from Kentucky Grilled Chicken dish in the United States to a salmon sandwich in Japan. KFC is part of Yum Brands, Inc., the largest company in the field of restaurant business with more than 36,000 branches worldwide. The company is ranked 239 in the Fortune 500 list, with revenues of more than 11 billion in 2008. History Of KFC From the 1950 KFC has marked his dramatic leap from a restaurant on a highway restaurant chain specializing in the worlds biggest chicken. But this will not happen if not for the persistence of a tenacious man - Colonel Harland D. Sanders. Colonel Sanders was born in Henryville 09/09/1890 suburban, Indiana. His father died when he was just six years old so his mother had to strive to feed the whole family. 1930 When at the age of 40, to the position of manager of a service cave in Corbin, Kentucky, Colonel turned his love into cooking and embarked on processing, providing food for the guests mainly those who go long distances on the highway. Harland Sanders opened his first restaurant in a small room in front of a gas station in Corbin, Kentucky. Here Sanders worked as a station operator, chef, cashier and manager dining area Sanders Court Caf. When the number of customers increased and began to make…

    • 1731 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Production and Operation Management by Mmuhiyadiin
    • 1198 Words
    • 5 Pages

    Production and Operation Management by Mmuhiyadiin

    Answer Aldi case study refer (page: 82) discussion questions How does Aldi strategy lead to a competitive advantage? Aldi tried to implementing his duty leading strategy competitive advantages, Since opening its first store in 1913, Aldi has established itself as a reputable retailer operating in international markets including Germany, Australia and the U.S. Aldi has over 7,000 stores worldwide, Aldi from its competitors is its competitive pricing strategy without reducing the quality of its products. In fact in some cases Aldi’s products are 30% cheaper than those offered by its competitors. Aldi can do this because the business operates so efficiently. Good organization gains achieved without loss of perceived benefits. Competitive advantage through a low-price strategy might be achieved by focusing on a market segment and having the most efficient operation management is crucial to survive. The food retail of Aldi’s industry is a highly competitive market. Because organizations need to offer customers value for money. Customers want the best quality products at the lowest possible prices. With such tough competition it is vital for organizations to understand what their customers want. Aldi understands that its customers want value for money but do not want to compromise on qualit…

    • 1198 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Tesco Lotus in Thailand
    • 3779 Words
    • 16 Pages

    Tesco Lotus in Thailand

    References: Nielsonwire. (2009). “Supermarket Guru” Phil Lempert’s 2009 Retail Outlook. Retrieved December 12, 2009, from http://blog.nielsen.com/nielsenwire/consumer/supermarket-guru-phil-lemperts-2009-retail-outlook/…

    • 3779 Words
    • 16 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Marrud
    • 330 Words
    • 1 Page

    Marrud

    The key to success and market domination in the retail industry is by acting fast. The field becomes more competitive these days as more players come in. So in response, our strategy involves widening our reach and increasing our market share to maintain profitable operations. Through diversification of our product offerings, we reduce our dependency on a few segments and spread overall risk.…

    • 330 Words
    • 1 Page
    Satisfactory Essays
    Read More