business strategies of kfc

Powerful Essays
4.1. General Introduction Of KFC KFC Corporation, based in Louisville, Kentucky, is the chicken restaurant chain specializing in the worlds most popular, especially in Recipe Original, Extra Crispy, Kentucky Grilled Chicken and Original Recipe Each day,. more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. Take more than 5,200 KFC restaurants in the United States and more than 15,000 units worldwide operations. KFC is world famous for fried chicken recipe Original Recipe - is made with a secret recipe blend of 11 herbs and spices Colonel Harland different from Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products - from Kentucky Grilled Chicken dish in the United States to a salmon sandwich in Japan. KFC is part of Yum Brands, Inc., the largest company in the field of restaurant business with more than 36,000 branches worldwide. The company is ranked 239 in the Fortune 500 list, with revenues of more than 11 billion in 2008. History Of KFC From the 1950 KFC has marked his dramatic leap from a restaurant on a highway restaurant chain specializing in the worlds biggest chicken. But this will not happen if not for the persistence of a tenacious man - Colonel Harland D. Sanders. Colonel Sanders was born in Henryville 09/09/1890 suburban, Indiana. His father died when he was just six years old so his mother had to strive to feed the whole family. 1930 When at the age of 40, to the position of manager of a service cave in Corbin, Kentucky, Colonel turned his love into cooking and embarked on processing, providing food for the guests mainly those who go long distances on the highway. Harland Sanders opened his first restaurant in a small room in front of a gas station in Corbin, Kentucky. Here Sanders worked as a station operator, chef, cashier and manager dining area Sanders Court Caf. When the number of customers increased and began to make

You May Also Find These Documents Helpful

  • Powerful Essays

    Kfc Strategy

    • 1349 Words
    • 6 Pages

    Case Study 1 Introduction KFC (Kentucky Fried Chicken) is a global brand fast-food chains which expands rapidly and achieves an impressive success in Chinese market during last decades. More than 40 precent of Yum’s operating profit is generated by KFC China with over 4,500 stores. (Junheng 2012) However, KFC China is facing a serious of challenges about perceived negatives of fast food, the changing nature of Chinese consumer and the rising competitions. It needs to localise their offerings and…

    • 1349 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Kfc Strategies

    • 1513 Words
    • 7 Pages

    KFC’s international strategy? Which cross-border synergies can KFC reap and how locally responsive is the company? KFC’s international composition provides an exemplary mix of international entry strategies. The company enters a foreign market either by a greenfield entry by establishing a company-owned foreign subsidiary (21 %) or by a joint venture (10 %) (figure 10.2 in the book). However, in most of the cases, KFC expands it global franchise-network (69 %). In Latin America, KFC illustrates this…

    • 1513 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Kfc Strategy

    • 1779 Words
    • 8 Pages

    KFC thinks it's got the next "Where's the beef?" The chicken chain, which reported nearly $5 billion in sales last year, is rolling out what it's sure is a viral tagline for what it's sure is a killer new product made for millennials. KFC is so certain that it's giving the launch more support than it's given any in more than a decade—up to an estimated $50 million. And it has tapped an Academy Award winner, David O. Russell of "Silver Linings Playbook" fame, to direct the ads. KFC is touting…

    • 1779 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Kfc Strategy

    • 372 Words
    • 2 Pages

    Kentucky Fried Chicken and the Global Fast food Industry Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis External Analysis = economic, political, social, ecological, technological, International Environment Economic Factors 1. Prime interest rates 2. Inflation rates 3. Trends in the growth of the gross national product 4. Unemployment rates 5. Globalization of the economy 6. Outsourcing Social Factors Present in the external environment: – Beliefs…

    • 372 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Kfc Strategy in China

    • 428 Words
    • 2 Pages

    KFC: continue to increase localization, pushing spicy Sichuan chicken Various cities in China Kendejichuan spicy chicken on television ads starting from October 27 .10 scale appears, the product was launched. At the same time to market a product in China have another breakfast food, wolfberry Pumpkin porridge. The introduction of spicy Sichuan chicken only in the McDonald's "face" strategy of one month, and advertising intensity is very high, so we can respond to competition as this is a response…

    • 428 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    KFC Exploring Strategy

    • 2706 Words
    • 10 Pages

    2014 Topic: Exploring Strategy Summary You are introduced to KFC organization. A fast-food chain restaurant comes from North Corbin, Kentucky that featuring fried chicken. KFC is recognized as the best fried chicken with its original 11 herbs recipes and produce most fried chicken to the world. What makes KFC still remain strongly while other companies are struggling to find a spot in the market? To answer this question, you will be finding out KFC strategic profile, vision, mission…

    • 2706 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Kfc Marketing Strategies

    • 20164 Words
    • 81 Pages

    I become a KFC franchisee? Initial Franchise Fee = Monthly Service Fee (Royalties) = Advertising = $45,000 (if you open a KT multi-brand restaurant, the fees will be $75,000) 5 percent (5%) of Gross Sales 5 percent (5%) of Gross Sales (Includes national and local contributions) The above amounts do not include the initial investment required to construct the restaurant building, training expenses, grand opening expenses or opening inventory. Please refer to the KFC Franchise Disclosure…

    • 20164 Words
    • 81 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Strategy for Kfc

    • 5175 Words
    • 21 Pages

    Introduction. 2 Market Analysis for KFC. 5 THREATS OF KFC IN MAURITIUS. 18 Opportunities to develop and create the following in Mauritius. 20 Reasons for KFC to go overseas. 26 PESTEL Analysis. 26 Competitors Actions. 29 THE problem that KFC is facing. 29 Strategies developed to overcome the crisis. 30 New Strategies that can be adopted for the Relaunching of KFC products. 31 References. 34 Introduction. Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant chain…

    • 5175 Words
    • 21 Pages
    Powerful Essays
  • Best Essays

    Kfc Marketing Strategy

    • 2560 Words
    • 11 Pages

    [pic] KFC New Zealand Marketing Strategy [pic] [pic] [pic] [pic] Table of Contents Present Market Situation ____________________________________________________________ _____________ pg 3 Macro Environmental Factors ____________________________________________________________ _________ pg 3 Customer Analysis ____________________________________________________________ __________________ pg 4 Competitor Analysis ____________________________________________________________…

    • 2560 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    KFC Company Overview KFC Corporation (KFC, founded and also known as Kentucky Fried Chicken) is a chain of fast food restaurants based in Louisville, Kentucky in the United States. KFC has been a brand and operating segment, termed a concept[2] of Yum! Brands since 1997 when that company was spun off fromPepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted…

    • 1091 Words
    • 4 Pages
    Powerful Essays