Kentucky Fried Chicken, pioneered by Colonel Harland Sanders, has grown to become one of the largest quick service food service systems in the world - with more than a billion “finger lickin' good” Kentucky Fried Chicken dinners served annually in more than 80 countries and territories. But success didn't come easily.…
KFC (Kentucky Fried Chicken) is a chain of fast food restaurants which primarily focuses on the selling of original recipe fried chicken and other foods such as burgers, wraps, potato & gravy and coleslaw. The company was originally founded in 1952 by Colonel Harland Sanders, and since then it has expanded to over 9,000 stores in 86 countries. It first opened in Australia in Guilford, Sydney in 1968, there are now over 600 stores Australia wide. Since 1997 KFC became part of the YUM!Brands Corporation which owns other fast food stores such as Pizza Hut and Taco Bell.…
The history of KFC came about due to a very innovative and driven man named Harland Sanders, the creator of KFC in 1952. In order for Harland Sanders to gain prospective franchisees he traveled across the United States to find the potential buyers. In the 1960’s KFC became the first fast food chain to go international. “Colonel Sanders” began to franchise and took over two hundred restaurants and home retail outlets across the US. In 1963, the number of KFC franchises rose from 200 to 300 franchises that created a profit of $500 million. In 1964 the Colonel sold the business to Jack Massey and John Brown Jr. for $2 million with a per year share salary of $40,000 and as the times changed this salary later rose to $200,000. The Colonel still had a say in KFC’s public relations aspect of the company. In 1966, KFC was listed on the New York Stock Exchange and is still to this day found on the New York Stock exchange under the ticker symbol and branded company named YUM!. In 1969, KFC signed a joint venture with Japan, which helped in the expansion of KFC internationally. By 1971, KFC had 2,450 franchises and 600 company owned. KFC began operating in forty-eight countries and formed a merger with Heublein. Heublein did not have much experience in the restaurant business, so they left KFC manager’s in charge of restaurant management. In 1977, the opening of new KFC operations slowed down to twenty franchisees per year. In 1982, the new slogan “We do Chicken Right” came about. This slogan was created in an attempt to make KFC successful. New buildings were being created in order to show off KFC’s new image to lure customers and prospective buyers back into the Kentucky Fried Chicken Corporation. Along with the new slogan, RJ Reynold’s merged with Heublein. RJ Reynold’s was a larger industry that could help KFC’s success, but RJ Reynold’s quickly sold their portion of KFC to Pepsi Co. for $841 million, making them the leading market share in…
Harland Sanders was born in 1890 and raised on a farm outside Henryville, Indiana. His father died when he was five years old, forcing his mother to work at a canning plant, and leaving her eldest son to care for his two younger siblings. After he reached seven years of age, his mother taught him how to cook. After leaving the family home at the age of 12, Sanders passed through several professions, with mixed success. In 1930, he took over a Shell filling station on U.S. Route 25 just outside North Corbin, a small city on the edge of the Appalachian Mountains. It was here that he first served to travelers the recipes that he had learned as a boy: fried chicken and other dishes such as steaks, country ham, and pancakes. Originally using his own dining room table, in 1934, he purchased the larger filling station on the other side of the road and expanded to six tables By 1936, this had proved successful enough for Sanders to be given the honorary title of Kentucky colonel by Governor Ruby Laffoon. The following year he expanded his restaurant to 142 seats, and added a motel he purchased across the street, naming it Sanders Court & Café.…
Kentucky Fried Chicken (KFC) Corporation is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. It is the world's most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. It is also the largest fast-food chicken operator, developer, and franchiser in the world. It has grown to become one of the largest quick service food service systems in the world. KFC operates more than 5,200restaurants in the United States and more than 15,000 units around the world. KFC was founded by Harland Sanders (Sanders) in the early 1930s. He started cooking and serving food for hungry travelers who stopped by his service station in Corbin, Kentucky, US. He did not own a restaurant then, but served people on his own dining table in the living quarters of his service station. His business expanded and by 1964, Sanders franchised more than 600 chicken outlets in the US and Canada. Now customers around the globe enjoy more than 300 other products from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan. KFC has been a brand and operating segment, of Yum Brands since 1997 when that company was acquired from PepsiCo as Tricon Global Restaurants Inc.…
Kentucky Fried Chicken (KFC) Corporation, based in Louisville, Kentucky, is the world's most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC was founded by Harland Sanders (Sanders) in the early1930s. He started cooking and serving food for hungry travelers who stopped by his service station in Corbin, Kentucky, US. He did not own a restaurant then, but served people on his own dining table in the living quarters of his service station. His business expanded and by 1964, Sanders franchised more than 600 chicken outlets in the US and Canada. Now customers around the globe enjoy more than 300 other products from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan .KFC has been a brand and operating segment, of Yum Brands since 1997 when that company was acquired from PepsiCo as Tricon Global Restaurants Inc.…
1. Introduction:KFC (Kentucky Fried Chicken) Founded by Colonel Harland Sanders in1952.More than 11,000 outlet.85 countries and territories around the world.8million customers each day. This is a fast food restaurant chain headquarteredin Louisville, Kentucky United States, which specializes in fried chicken. An"American icon", it is the worlds largest fried chicken chain and the second largestrestaurant chain overall after McDonalds , "Kentucky Fried Chicken" franchiseopening in Utah in the early 1950s. The chain primarily sells fried chicken piecesand variations such as chicken burgers, chicken sandwiches and wraps as wellas side dishes such as French fries and coleslaw desserts and soft drinks oftensupplied by PepsiCo .Its most famous product is pressure fried chicken pieces.KFC has been the target of an ongoing campaign by the animal rightsorganization PETA although KFC executives have protested that the chain isunfairly singled out for criticism. The chain has also been accused by Greenpeacewith contributing to the destruction of the worlds rainforests with unsustainablysourced cardboard and paper packaging.Internal Environment:1 Employees: According to data published by Yum! Brands, the proprietarycompany of the KFC brand, there are over 455,000 KFC employees around theworld Altogether.…
Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC)represents the most critical success factors to KFC's global success.…
world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC) represents the most critical success factors to KFC's global success.…
Harland Sanders (1952) created “Colonel Sanders Recipe Kentucky Fried Chicken” by 1960 more than 200 take-home retail outlets and restaurants (franchises) across the U.S.…
KFC is a fast food restaurant chain which specializes in fried chicken and is headquartered in Louisville, Kentucky. It was founded in 1930 by Colonel Sanders. It is the second largest restaurant chain (after McDonald’s) with over 18,000 outlets in 120 countries as of December 2012. The company is a subsidiary of Yum! Brands. KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Since then it has expanded globally.…
KFC which is also known as know as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC was founded by Colonel Harland Sanders in 1952, is widely known as the world famous fast food and the face of Colonel Sanders.…
If one international brand must be selected as the most favourite one for Chinese consumers, it would be Kentucky Fried Chicken, or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999, KFC was accepted by Chinese consumers as “the most popular brand” and ranked as the No.1 among top ten international brands in China. With the increasing abundance of managerial experience, the expanding number of staffs and the gradually impeccable management system, KFC accelerates its velocity of development since entering the Chinese market in 1987. Up to now, there are over 3,200 outlets in more than 700 cities across China and the number keeps growing rapidly, which makes China the largest overseas market of KFC. It cannot be denied that KFC has achieved great success in China and the prosperity cannot be separated from its effective international business development roadmap for the Chinese market.…
The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. He made the KFC as a true multi – domestic company. Although Sanders died in 1980, he remains an important part of the company's branding and advertisements, and "Colonel Sanders" or "The Colonel" is a metonym for the company itself. The company adopted KFC, an abbreviated form of its name, in 1991. Newer and remodeled restaurants will adopt the new logo and name, while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. KFC focused on foreign market and has found a new challenge today in conquering Asia.…
Threats from rivalry Hartz Chicken will be the problem currently faced by KFC outlet at Sarawak Plaza. The threats is in the form of substitute product which means the product produce by Hartz can satisfy the same consumer needs as another product. In this case, it will be the competition to gain or attract the same market segment for their chicken focus dishes or menu.…