Internal & External Factors of Toyota

Topics: Toyota, Plug-in hybrid, Hybrid electric vehicle Pages: 5 (1455 words) Published: June 26, 2013
About The Toyota Company

Company Name| Toyota Motor Corporation|
President and Representative
Director| Akio Toyoda|
Company Address|  |
Head Office| 1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Phone: (0565) 28-2121|
Tokyo Head Office| 1-4-18 Koraku, Bunkyo-ku, Tokyo 112-8701, Japan Phone: (03) 3817-7111|
Nagoya Office| 4-7-1 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture 450-8711, Japan Phone: (052) 552-2111|
Date founded| August 28, 1937|
Capital| 397.05 billion yen (as of March 31, 2012)|
Shareholders| Shareholder Composition|
Fiscal Year| From April 1 to March 31 of the following year| Main Business Activities| Motor Vehicle Production and Sales| Business Sites| Information on Business Sites|
Number of employees (consolidated)| 325,905 (as of March 31, 2012)| Number of employees
(non-consolidated)| 69,148 (as of March 31, 2012)|

Our Vision
Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way. Our Mission

Toyota South Africa is dedicated and committed to:
* Supplying the range of vehicles, parts, accessories and services to meet the requirements of the South African and export markets that it services * Ensuring that products are of outstanding quality, value for money and instil pride of ownership Internal & External Factors

* Internal Factors
The best thing about internal factors is that you can control many of them. Some factors, such as your business's reputation, image and creditworthiness, are a result of the way you run your business. Other factors, such as your organization's management structure and staffing and the physical decor of your business, are based on your business decisions, and you can change them as you see fit. Changing internal factors usually involves some indirect costs, such as lost productivity while new employees are trained, some direct costs, such as a penalty for terminating a lease before it expires, or some combination of the two. 1. Customers

Customers are anyone who buys or rents from the company. Customer are the most important micro environmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result in the company failing. Toyota studies their customers and saw that they wanted a car with better fuel consumption and as a result Toyota decided to make the Prius, their first hybrid car. Toyota dealt with their customers by setting up website to educate the customers about the Toyota Prius. They took advantage of Earth Day to send out green seed cards shaped like Toyota’s logo to prospective buyers and they also gave away some green Prius at Earth Day events. However, Toyota did not recognize that consumers normally don’t buy cars for the saving in the long-run so “fuel savings are not going to be the key it convincing people to purchase the Prius” [principles of marketing]. As a result of this Toyota have asked governments to give tax cuts to cars with better fuel consumption

2. Competitors
Are any companies in the same market place as your company? In order of a company to be successful in the market place a competitors most grain a competitive advantage over its competitors. Toyota has been successful in maintaining its competitive advantage although competitors like Citroën have cars which are just as efficient as the Toyota Prius, “Toyota is still the market leader in this segment” [principles of marketing]. They have done this by capturing people imagination by being the first Hybrid car on the market and through the effective use of advertisement. 3....
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Chevrolet Internal and External Factors Essay
  • Internal and External Factors Essay
  • External and Internal Factors Essay
  • Internal and External Factors Essay
  • Internal and External Factors of Ups Essay
  • External/Internal Factors of Fedex Essay
  • External/Internal Factors Paper
  • Management Internal/External Factors Essay

Become a StudyMode Member

Sign Up - It's Free