Case Study of TOYOTA MOTOR CORPORATION

Topics: Toyota Production System, Toyota, Japan Pages: 2 (548 words) Published: December 11, 2014
TOYOTA MOTOR CORPORATION 1994

Core-Competencies
The core competence of Toyota Motor Corporation is its ability to produce automobiles of great quality at best prices, thereby providing a value for money to the customers. This core competence of quality can be attributed to its innovative production practices. The quality aspect of Toyota’s products have revolutionized the automobiles in the past and almost all the automobile companies had to try and better the quality of their products. It is a cornerstone of the cost leadership strategy that the company pursues.

Capabilities
Toyota’s competence is its production system known as the “Toyota Production System” or TPS. TPS is based on the Lean Manufacturing concept. This concept also includes innovative practices like Just in Time, Kaizen, and Six Sigma and so on. Toyota has worked tirelessly over the years to establish this distinctive competence. No other automobile manufacturer can do it as well as Toyota does. This competence has led to a competitive advantage that has given Toyota a sustainable brand name and a market leader position. 7

The country of Japan is the middle of the actions of the automobile industry. For occurrence, in Japan, there are a whole of 12 units within the Toyota City as well as the other pieces of the Aichi zone as well, there are also mechanized compacts in Kyushu, Hokkaido, and Tohoku. Alternatively, the automobile industry has over 50 assembling firms overseas. Outside Japan, producing plants are placed in 26 countries and areas. The automobile industry employs their class of value and standard automotive frameworks. In conditions of the capacities of their trendiest, Taiichi Ono, TPS was produced so as to get up in opposition to the preset mass making agreement of Western car assemblers and architects, whilst gratifying the local require outline necessitating an developed small-lot formation. The group began work on this structure just about and had commonly ended it...
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